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Postal Service, 'Toy Story 3' team up

By Ed O'Keefe

Do not adjust your television: The U.S. Postal Service is co-starring with characters from the "Toy Story 3" movie in a new 30-second television commercial.

The franchise's most recognizable characters -- Woody, Mr. Potato Head, Rex and Slinky Dog -- want to send a care package to Andy, their now college-aged owner. Hamm, dressed as a letter carrier, swoops in and suggests Priority Mail. (Hamm is voiced by John Ratzenberger, who played a letter carrier and frequent bar customer on "Cheers.") The suggestion confuses his fellow toys, but Hamm points to a nearby TV airing one of the familiar Priority Mail ads with the "If it fits, it ships" slogan.

The characters also appear in new ads for Aflac, Lego and Visa. Disney approached the Postal Service about teaming up for an ad last year, citing the success of the Priority Mail ad campaign, officials said in April at the annual Postal convention in Nashville.

The latest ad is a far cry from the "We Deliver for You" jingles of the 1990s:

And if you've got a lot of time to waste, watch other classic Postal Service ads here.

Leave your thoughts in the comments section below

By Ed O'Keefe  | June 9, 2010; 10:00 AM ET
Categories:  Agencies and Departments  
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Comments

The letter carrier as a pig seems appropriate considering the unjustified salaries and pensions they receive for mostly unskilled labor. OINK! OINK!

Posted by: tuzoner | June 9, 2010 10:53 AM | Report abuse

I'd like to think the pig being the letter carry is a nod to "Cheers", since John Ratzenberger does the voice for the pig and also played Cliff Calvin, a postal worker, on "Cheers".

Posted by: UMDTerpsGirl | June 9, 2010 3:09 PM | Report abuse

whoops..Cliff Clavin*

Posted by: UMDTerpsGirl | June 9, 2010 3:11 PM | Report abuse

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