Rebranding at ICE meant to soften immigration enforcement agency's image
By Andrew Becker for The Washington Post:
U.S. Immigration and Customs Enforcement will realign its duties to promote criminal investigations over immigrant deportation, officials have announced.
By streamlining and renaming several offices, officials hope to highlight the agency's counterterrorism, money laundering and other complex criminal investigations and in the process "re-brand" ICE, turning the public -- and political -- spotlight away from its immigration work.
ICE Assistant Secretary John Morton said that immigration enforcement remains a top priority but that the intention of the image makeover is to show the agency's "true face."
| June 17, 2010; 3:53 PM ET
Categories: Agencies and Departments, From The Pages of The Post
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