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Taco Bell lobbies Federal Reserve for $2 bills

By Ed O'Keefe

Because it's Friday...


(Image Courtesy of Taco Bell via Flickr)

Taco Bell is pushing the Federal Reserve to start printing $2 bills once again, a half-serious effort also meant to promote the chain's $2 Meal Deal.

"In being the first in the [fast food] industry to offer our customers three items for $2, we want to rally the nation around the new buying power of $2," Taco Bell's top marketing guy David Ovens said in a statement. "The petition is not only a celebration of Taco Bell redefining the meaning of value in the industry, but [also] the value of $2."

Taco Bell published a full-page ad in USA Today earlier this week to launch the campaign (see above), and concerned or bored customers may also sign a petition of support on Facebook (how predictable).

Though The Eye encourages public awareness campaigns of all sorts, Taco Bell should do its homework: The Fed does not actually print the $2 bill but instead "submits an order each year for new currency notes to the Treasury’s Bureau of Engraving and Printing," the Wall Street Journal noted (pun intended).

About 850 million $2 bills were in circulation as of Dec. 31, according to the central bank.

(h/t Tom Shoop)

Leave your thoughts in the comments section below

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By Ed O'Keefe  | June 11, 2010; 1:00 PM ET
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Comments

Just yesterday, I received an email/joke about a Taco Bell Manager who called the cops because a customer was trying to pay with a $2 bill. The manager thought it was counterfeit since "there's no such thing as a $2 bill, is there?" Coincidence?

Posted by: Bebunk | June 11, 2010 1:18 PM | Report abuse

Last time I heard about $2 bills in the news was the trend that adult establishments were giving them out as change...thereby doubling the tips that their entertainers received!

But really, why the resistance to a $2 bill? Makes perfect sense to me...

Posted by: vtavgjoe | June 11, 2010 2:51 PM | Report abuse

Two of the Presidential dollar coins would work also.

Posted by: Cosmo06 | June 11, 2010 3:26 PM | Report abuse

I don't see the homework issue. The ad asks the fed to "circulate" more $2 bills, not to "print" them. Your petty attack on one of America's greatest institutions doesn't even make sense.

Posted by: seraphina21 | June 11, 2010 4:08 PM | Report abuse

would this make it simpler for folks to buy and eat crap?

Posted by: pofinpa | June 11, 2010 4:29 PM | Report abuse

We need a $2 coin like Canada's "Toonie." That would save us the cost of printing the bills as well as facilitate our young people killing themselves with a "4th meal" of junk food.

Posted by: GregCleveland | June 11, 2010 4:34 PM | Report abuse

Taco Bell might take to giving $2 bills in change, explaining that they'll pay for the next meal...

Posted by: DaveoftheCoonties | June 11, 2010 4:35 PM | Report abuse

I think we need to eliminate the $1 bill and replace it by starting to circulate all those $1 coins they've been minting and start using $2 bills universally. It would save the government money and, to be quite serious, the $2 bill is our most attractive currency. In and around Charlottesvill, VA, you see them all the time because the gift shop at Monticello gives them out in change due to the fact that Jefferson's picture is on the front.

Posted by: topperale | June 11, 2010 4:48 PM | Report abuse

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