Taco Bell lobbies Federal Reserve for $2 bills
Because it's Friday...
Taco Bell is pushing the Federal Reserve to start printing $2 bills once again, a half-serious effort also meant to promote the chain's $2 Meal Deal.
"In being the first in the [fast food] industry to offer our customers three items for $2, we want to rally the nation around the new buying power of $2," Taco Bell's top marketing guy David Ovens said in a statement. "The petition is not only a celebration of Taco Bell redefining the meaning of value in the industry, but [also] the value of $2."
Taco Bell published a full-page ad in USA Today earlier this week to launch the campaign (see above), and concerned or bored customers may also sign a petition of support on Facebook (how predictable).
Though The Eye encourages public awareness campaigns of all sorts, Taco Bell should do its homework: The Fed does not actually print the $2 bill but instead "submits an order each year for new currency notes to the Treasury’s Bureau of Engraving and Printing," the Wall Street Journal noted (pun intended).
About 850 million $2 bills were in circulation as of Dec. 31, according to the central bank.
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