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TSA using pizza boxes to recruit new workers

By Ed O'Keefe

A pizza box with a job ad for the Transportation Security Administration. (Photo by WTOP/Federal News Radio)

Eye Opener

Federal agencies often head to college campuses, job fairs or buy newspaper classified ads to announce new job openings. But the Transportation Security Administration is reaching out with pepperoni and cheese.

"A Career Where X-Ray Vision and Federal Benefits Come Standard," reads a TSA ad appearing on pizza boxes across the Washington region.

"Washington Reagan National Airport and Washington-Dulles International Airport are now hiring Transportation Security Officers," the ad said. "See yourself in a vital role for Homeland Security. Be part of a dynamic security team protecting airports and skies as you proudly secure your future."

(A hungry and intrepid WTOP radio reporter noticed the ads last week when she ordered a pizza.)

The boxed ad campaign was developed last year in an effort to reach a broader applicant pool, according to TSA spokesman Greg Soule. The agency routinely uses ad space on Metro trains, at gas stations and in newspapers or buys ad time during movie previews. But no word on the cost of the pizza box campaign or which restaurants are using the boxes.

Do you know of similarly creative government ad campaigns? Can you think of other creative ways that federal agencies could advertise?

Leave your thoughts in the comments section below

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By Ed O'Keefe  | July 14, 2010; 6:00 AM ET
Categories:  Eye Opener  
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"The boxed ad campaign was developed last year in an effort to reach a broader applicant pool." And that pool would be what? Ignorant lard butts? Just what the TSA needs - more obese cows clogging up the already inane security process.

Posted by: jpost1 | July 14, 2010 7:07 AM | Report abuse

If the Federal Government actually responded to, and interviewed a fraction of the candidates for its job opportunities they would not have issues. However they have a standing policy of ignoring job applicants until they work in the private sector.

Posted by: ifixships | July 14, 2010 8:20 AM | Report abuse

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Posted by: nicelucci00 | July 14, 2010 8:58 AM | Report abuse

Recruiting via a pizza box. How appropriate since the security measures performed by TSA are both cheesy and loaded with fat.

Posted by: whocares666 | July 14, 2010 10:33 AM | Report abuse

smart move. lots of pictures for prospects to look at. only have to have one size fits all uniform.

Posted by: pofinpa | July 14, 2010 11:15 AM | Report abuse

Everyone knows that "ignorant lard butts" and "obese cows" are the only ones who eat pizza!

Posted by: jobro1 | July 14, 2010 11:35 AM | Report abuse

They should advertise on McDonald's Happy Meals since the behavior of the TSA agents at National Airport resembles a playground at an elementary school rather than serious professionals concerned about national security.

Posted by: logan303 | July 14, 2010 11:55 AM | Report abuse

As other commenters have already noted: The pizza box advertisement does seem to be the ideal demographic for TSA employees. The bottom of the Federal Ladder for sure......I'm sure they were meeting resistance on college campuses to have a career in telling people to throw away their shampoo.

Posted by: theobserver4 | July 14, 2010 12:02 PM | Report abuse

Put ads on cheap beer and the demographic goals will be complete.

Posted by: jiji1 | July 14, 2010 4:25 PM | Report abuse

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