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TSA using pizza boxes to recruit new workers

By Ed O'Keefe


A pizza box with a job ad for the Transportation Security Administration. (Photo by WTOP/Federal News Radio)

Eye Opener

Federal agencies often head to college campuses, job fairs or buy newspaper classified ads to announce new job openings. But the Transportation Security Administration is reaching out with pepperoni and cheese.

"A Career Where X-Ray Vision and Federal Benefits Come Standard," reads a TSA ad appearing on pizza boxes across the Washington region.

"Washington Reagan National Airport and Washington-Dulles International Airport are now hiring Transportation Security Officers," the ad said. "See yourself in a vital role for Homeland Security. Be part of a dynamic security team protecting airports and skies as you proudly secure your future."

(A hungry and intrepid WTOP radio reporter noticed the ads last week when she ordered a pizza.)

The boxed ad campaign was developed last year in an effort to reach a broader applicant pool, according to TSA spokesman Greg Soule. The agency routinely uses ad space on Metro trains, at gas stations and in newspapers or buys ad time during movie previews. But no word on the cost of the pizza box campaign or which restaurants are using the boxes.

Do you know of similarly creative government ad campaigns? Can you think of other creative ways that federal agencies could advertise?

Leave your thoughts in the comments section below

Big Federal Job and Internship Fair: The Partnership for Public Service hosts its annual Public Service Career and Internship Fair from 3 p.m. to 7 p.m. at the National Building Museum. Recent college grads, current students and folks with less than five years of professional experience are most likely to find potential jobs. You must preregister to attend.

Cabinet and Staff News: President Obama picks Jack Lew to replace Peter Orszag at OMB. Democrats aren't happy with Robert Gibbs. Senate Judiciary Committee vote on Elena Kagan delayed. Mort Zuckerman clarifies what he meant about writing speeches for Obama. Energy Secretary Steven Chu publishes scientific research in his spare time.

DEFENSE DEPARTMENT:
Amid threat, U.S. heightens security at its Iraq bases: The move follows a threat that an Iranian-backed militant group was planning to attack.

Arlington cemetery's No. 2 man retires: Thurman Higginbotham submitted paperwork last week to make his retirement retroactive to July 2, the week Army officials were notified that congressional staffers were seeking to interview him regarding dozens of botched contracts.

FCC:
Court strikes down FCC indecency rules on fleeting f-bombs: The opinion is a victory for broadcasters that had argued the 2004 policy was arbitrary and capricious.

FDA:
FDA review of diet pill relieves investors: Chances for the approval of the first new drug in years to treat obesity seemed to increase after the agency released its review of Qnexa.

INTERIOR DEPARTMENT:
Head of the Bureau of Ocean Energy testifies before oil commission: He said oil companies drilling in the deep-water coastal waters do not know how to contain a spill like the one spewing into the Gulf of Mexico.

JUSTICE DEPARTMENT:
Judge permits trial of Guantanamo detainee in U.S.: The ruling is a significant victory for the government because it closes a legal avenue to challenge prosecutions for all high-value detainees who were held by the CIA and at Guantanamo.

12th person detained in investigation of Russian spy ring: The male Russian citizen entered the United States in October and was living in the western part of the country.

STATE DEPARTMENT:
For State Department officers directing calls, adrenaline always on the line: Among other things, it has a Barbie-sized wooden outhouse, nailed to a beam, fitted with a miniature blue bulb.

Thousands of sex offenders receive U.S. passports: A GAO report said the Department of State cannot legally deny passports to registered sex offenders, except those specifically convicted of sex tourism.

Thousands of sex offenders receive U.S. passports: A GAO report concluded that about 4,500 U.S. passports of the more than 16 million issued in fiscal year 2008 were issued to registered sex offenders.

TRANSPORTATION DEPARTMENT:
Crash data suggest driver error in Toyota accidents: Results suggest that some drivers who said their Toyota and Lexus vehicles surged out of control were mistakenly flooring the accelerator when they intended to jam on the brakes.

DEPARTMENT OF VETERANS AFFAIRS:
VA terminates primary financial modernization project: It's giving up on a plan to modernize its primary financial system after more than a decade of work and about $350 million of spending.

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By Ed O'Keefe  | July 14, 2010; 6:00 AM ET
Categories:  Eye Opener  
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Comments

"The boxed ad campaign was developed last year in an effort to reach a broader applicant pool." And that pool would be what? Ignorant lard butts? Just what the TSA needs - more obese cows clogging up the already inane security process.

Posted by: jpost1 | July 14, 2010 7:07 AM | Report abuse

If the Federal Government actually responded to, and interviewed a fraction of the candidates for its job opportunities they would not have issues. However they have a standing policy of ignoring job applicants until they work in the private sector.

Posted by: ifixships | July 14, 2010 8:20 AM | Report abuse


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Posted by: nicelucci00 | July 14, 2010 8:58 AM | Report abuse

Recruiting via a pizza box. How appropriate since the security measures performed by TSA are both cheesy and loaded with fat.

Posted by: whocares666 | July 14, 2010 10:33 AM | Report abuse

smart move. lots of pictures for prospects to look at. only have to have one size fits all uniform.

Posted by: pofinpa | July 14, 2010 11:15 AM | Report abuse

Everyone knows that "ignorant lard butts" and "obese cows" are the only ones who eat pizza!

Posted by: jobro1 | July 14, 2010 11:35 AM | Report abuse

They should advertise on McDonald's Happy Meals since the behavior of the TSA agents at National Airport resembles a playground at an elementary school rather than serious professionals concerned about national security.

Posted by: logan303 | July 14, 2010 11:55 AM | Report abuse

As other commenters have already noted: The pizza box advertisement does seem to be the ideal demographic for TSA employees. The bottom of the Federal Ladder for sure......I'm sure they were meeting resistance on college campuses to have a career in telling people to throw away their shampoo.

Posted by: theobserver4 | July 14, 2010 12:02 PM | Report abuse

Put ads on cheap beer and the demographic goals will be complete.

Posted by: jiji1 | July 14, 2010 4:25 PM | Report abuse

The comments to this entry are closed.

 
 
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