FEMA's new bilingual ad campaign
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The Federal Emergency Management Agency today launches a new bilingual awareness campaign designed to encourage Americans to prepare in advance for natural disasters by developing family disaster plans and having the necessary supplies on hand. The ads also promote the government's Ready.gov and Listo.gov ("listo" means "ready" in Spanish).
The ad was originally developed for Spanish media only, but it tested so well that FEMA decided to produce the same exact ad in English, according agency officials. Watch both versions above.
By
Ed O'Keefe
| September 16, 2010; 9:40 AM ET
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Agencies and Departments
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Posted by: Knitterati | September 16, 2010 10:05 AM | Report abuse
We must keep the population in fear.
Posted by: jiji1 | September 16, 2010 10:56 AM | Report abuse
Now FEMA needs to prepare for emergencies then we'll be on the same page.
Posted by: joreather2000 | September 17, 2010 9:33 AM | Report abuse
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What does TSA have to do with a FEMA ad?