Postal Service unveils greeting cards with prepaid postage
(Video courtesy of U.S. Postal Service)
In its ongoing efforts to generate new business, the U.S. Postal Service is teaming up with Hallmark Cards to sell greeting cards that already include postage.
The mail agency and leading greeting card manufacturer are betting the concept will appeal to customers looking to quickly buy -- and send -- holiday, birthday or get-well greetings.
You'll hear both companies using the term "sign, seal and send" to sell the idea.
Hallmark plans to sell packs of more than 200 varieties of the cards at its Gold Crown stores, as well as Walmart, Walgreens, CVS and other retailers. Prices will range from $2.99 to $3.99 and include the price of postage, according to the company.
Each card envelope includes a USPS barcode printed on the front. (Watch video of how it works here or above.) Similar to the new Forever Stamps, the barcode's value will always equal the current first-class postage rates.
The Postal Service anticipates losing up to $7 billion this fiscal year as mail volume continues its historic plunge. President Obama's 2012 budget proposes $11 billion in financial relief to be given over 30 years to help offset the costs of retirement and health care for current and retired postal workers.
Would prepay postage on greeting cards get you to send more mail? Leave your thoughts in the comments section below
| February 17, 2011; 10:41 AM ET
Categories: Postal Service
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