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Posted at 10:41 AM ET, 02/17/2011

Postal Service unveils greeting cards with prepaid postage

By Ed O'Keefe

(Video courtesy of U.S. Postal Service)

In its ongoing efforts to generate new business, the U.S. Postal Service is teaming up with Hallmark Cards to sell greeting cards that already include postage.

The mail agency and leading greeting card manufacturer are betting the concept will appeal to customers looking to quickly buy -- and send -- holiday, birthday or get-well greetings.

You'll hear both companies using the term "sign, seal and send" to sell the idea.

Hallmark plans to sell packs of more than 200 varieties of the cards at its Gold Crown stores, as well as Walmart, Walgreens, CVS and other retailers. Prices will range from $2.99 to $3.99 and include the price of postage, according to the company.

Each card envelope includes a USPS barcode printed on the front. (Watch video of how it works here or above.) Similar to the new Forever Stamps, the barcode's value will always equal the current first-class postage rates.

Some post offices are also selling greeting cards and gift cards to help generate revenue and give customers more reasons to send mail.

The Postal Service anticipates losing up to $7 billion this fiscal year as mail volume continues its historic plunge. President Obama's 2012 budget proposes $11 billion in financial relief to be given over 30 years to help offset the costs of retirement and health care for current and retired postal workers.

Would prepay postage on greeting cards get you to send more mail? Leave your thoughts in the comments section below

By Ed O'Keefe  | February 17, 2011; 10:41 AM ET
Categories:  Postal Service  
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Interesting article! I just now got Coupons of my Favorite Brands for free from printapons you should search for them online

Posted by: carrideal | February 18, 2011 5:10 AM | Report abuse

Very interesting article. I avoid going to the store to purchase the cards by doing it all online using SendOutCards. Over 15,000 cards to choose from and I can design, sign and snail mail them all from my computer in seconds.

Posted by: cardgrowth | February 19, 2011 4:28 AM | Report abuse

I have been using a unique way to send all our holiday cards. You set up your account then go in a choose from over 15,000 cards or you can make your own including your own handwriting font and the company then prints your personal card, stuffs it in an envelope to your recipients address, puts a real USPS stamp on it, takes it to the post office for you and that's it. All for 1/3-1/5 the cost. Pretty Cool.

You can see what I mean at

Posted by: pmitchell11 | February 20, 2011 10:08 AM | Report abuse

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