Does Ad Encourage Road Rage?
Dear Dr. Gridlock:
What do you think about the commercial on TV by Nationwide Insurance Co. that shows the minor accident that develops into road rage?
The elderly woman gets out of her car and with her purse beats the fellow when he tries to apologize. In my opinion it should be taken off the air considering the many deaths that have developed from road rage.
"Forgive you? I've got your forgiveness right here!" the senior citizen says as she begins to bash the careless driver with her large purse. (See the ad on this page.)
I don't recommend that sort of behavior to anyone -- but it's my favorite television ad. It's cathartic to watch her whack the knuckehead who just crashed into her parked car.
"Not everyone is as forgiving as Nationwide Insurance," the announcer says, in conveying the point of the commercial.
Berg's point is a serious one, and I appreciate her concern about how easy it is to spread the virus of road rage. It's simple to transmit and tends to recur.
This is very common advice for avoiding road rage:
* Leave yourself enough time for the drive. Anxiety contributes to road rage.
* Don't take it personally. You don't have to prove anything to a complete stranger.
* Don't let issues that have nothing to do with driving cloud your judgment in reacting to a traffic incident.
* Get some sleep. Tired drivers are prone to be irritable. So don't stay up late watching insurance commercials.
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