Metro gives up on Metro Channel
Metro Channel was the highly touted plan to create a system of video screens on the platforms to enhance communication with riders while providing a new outlet for advertising and more revenue for the transit authority.
Metro board members Thursday expressed surprise that the proposed new advertising contract has dropped this plan. The ad market has plunged. Metro staffers said they can't get anywhere near as good a contract as they got last time. There's a lot less revenue involved in the new three-year deal presented to the board Thursday. But the board knew that was coming.
The stunner to the board members was that the new three-year contract would be for static ads only. Nothing more than what we have now in the stations and on the trains. The board members remember very impressive presentations about the communications possibilities available through the Metro Channel. What they don't remember is hearing from the staff that the plan had been dropped.
The board considered asking the staff to go back and try again, bit it wound up approving the three-year contract, but not happily.
"This is a multi-year contract that we've known was coming up for a long time," said board member Chris Zimmerman, the lone no vote. "Now it's in front of us at the absolute last moment and we're being told that we have to approve it or things will get worse."
May 27, 2010; 12:25 PM ET
Categories: Metro , transit | Tags: Dr. Gridlock, Metrorail
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