Summer's Taking Shape
The summer concert season is starting to take shape, as the two biggest surviving festival stalwarts - Ozzfest and Warped Tour - have announced their dates and lineups. The 10th anniversary edition of Ozzfest - the summer festival of choice for the non-ironic mullet crowd - will be headlined by Black Sabbath and Iron Maiden, but will also feature some acts whose members don't get discounts at the movies, such as Killswitch Engage and Shadows Fall. In a very appropriate bit of target marketing the Hot Topic Second Stage will feature acts such as Rob Zombie, As I Lay Dying, The Haunted, Death of a Funeral, Arch Enemy, It Dies Today and The Black Dahlia Murder. Actually, that's not entirely true. I made one of those bands up. Try and guess which one!
The Vans Warped Tour - the summer festival of choice for the learner's permit crowd, and the undisputed king of target marketing - has such a strong brand with its audience that it doesn't need to rely on a single headliner to drive ticket sales. Instead, they throw about 60 punk/hardcore/emo/screamo bands on stage for half an hour each day and lets the kids sort them out. Along with the cheap tickets (usually around $30, compared to over $100 for the most expensive Ozzfest seats) and the customary extreme sports and video game attractions, it's everything that someone with no attention span could want. The most recognizable name performing this year is The Offspring - which says a lot - and they'll be joined by acts such as My Chemical Romance, Fall Out Boy, Every Other Tuesday, Something Corporate, Gym Class Heroes, Yesterdays Rising and Dillinger Escape Plan. Actually, that's not entirely true, again. I made another one of those bands up. Can you go two for two?
Ozzfest will come to town on July 24 and Warped Tour will follow on August 10 with ticket info to be announced in the coming weeks. Both tours will stop at Nissan Pavilion, though, so if you are planning on attending, you might want to leave now.
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