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Posted at 12:05 PM ET, 04/12/2005

Succumbing To Presales


The "pre-sale" of concert tickets has been going on for years, but it seems to be gathering more and more steam as a promotional tool for clubs and artists. Fans who register for e-mail updates on band and venue sites receive alerts about shows and are given secret passwords so that they can buy tickets during a designated period before they go on sale to the public. We're not crazy about the practice, but it's Publicity 101 and there's no denying that it helps build a buzz about shows and makes fans feel part of a select group.

For instance, if you are registered for the 9:30 club's e-mail listserv (as I am), you would know there was a pre-sale earlier today for Ryan Adams May 21 show at the club. That allotment has sold out, but if you're a Ryan Adams fan (as I am not), don't panic yet -- the remainder of the tickets for that show will go on sale to the general public on Thursday at 10 a.m.

To avoid being left ticketless in the future, though, you may want to go to the websites of your favorite venues and add your name to their e-mail list. Restricted presales are becoming more popular, not less, and this is one way to make sure you don't miss out on your favorite bands.

-- Joe

By  | April 12, 2005; 12:05 PM ET
Categories:  Music  
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