It Must Be Love
After August 28, Dream, the popular megaclub that's played host to Beyonce, the Roots and Bill Clinton, will be no more.
Ladies and gentlemen, get ready for Love.
"We want it to be something new," explains Gloria Nauden, Dream's -- er, Love's -- marketing director.
In the fast-changing world of nightclubs, where trends come and go at a relentless pace, Dream has remained relatively stable since opening in late 2000. While that's been a reason for the club's success, it's also where the problems lie.
"We haven't changed the furniture, the lighting fixtures or the carpet in five years," Nauden explains. "We're just trying to maintain our place at the top of the game. We want [Love] to be like the Ritz-Carlton. "
Dream will remain open Thursday through Saturday, though the club's usual lineup of live hip-hop and R&B will be suspended while work takes place. Renovations are being made "gradually, so that we never close down completely," Nauden says. "We'll be changing over a couple of weeks, switching out furniture, the lighting, redoing the front entrance. And then we're relaunching, reinvented."
The grand reopening for Love's Urban Fridays, which draws a large African American crowd, is Aug. 26. The international night, focusing on hip-hop, house and Latin and Persian rhythms, makes its bow the following night.
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