Barney's -- Barney's New York Co-op, to be exact -- opened last weekend in Friendship Heights with little hoopla. Last Sunday's smartly dressed crowd looked pleased to be there, as if they were in on a secret. According to PR executive Kimberly Oser, there was supposed to be a grand opening party but it was canceled because of delays in construction. At any rate, the fashionably spare store occupies two levels -- the first is women's wear; the upper level is men's -- and features an abundance of jean choices, including James, Earnest Sewn, True Religion, Habitual, Edun, Blue Cult and Seven, that will appeal to its young, urban clientele as well as their mothers and fathers.
There's plenty of Marc by Marc Jacobs, Theory, Vince and Juicy Couture, too, all labels you can find elsewhere in the area and not a reason to shop at Barney's, though I was enchanted by Theory's jackets and pants in navy velvet. The real reason to come here is for Rogan jeans (alas, mostly in the men's department), trenches and white tuxedo blouses from D Squared and one-of-a-kind sweaters with hand-embroidered silk patches from Naj Le Gitan.
Deep pockets are required for this mostly trend-driven merchandise, but checking out the inspired decor of Barney's creative director Simon Doonan or sniffing the candles and lotions from Burn, Red Flower and Alora, well, that's free entertainment.
Posted by: Dane | January 16, 2006 9:30 PM | Report abuse
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