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Posted at 11:56 AM ET, 12/ 8/2005

Barney's Opens

By washingtonpost.com

Barney's -- Barney's New York Co-op, to be exact -- opened last weekend in Friendship Heights with little hoopla. Last Sunday's smartly dressed crowd looked pleased to be there, as if they were in on a secret. According to PR executive Kimberly Oser, there was supposed to be a grand opening party but it was canceled because of delays in construction. At any rate, the fashionably spare store occupies two levels -- the first is women's wear; the upper level is men's -- and features an abundance of jean choices, including James, Earnest Sewn, True Religion, Habitual, Edun, Blue Cult and Seven, that will appeal to its young, urban clientele as well as their mothers and fathers.

There's plenty of Marc by Marc Jacobs, Theory, Vince and Juicy Couture, too, all labels you can find elsewhere in the area and not a reason to shop at Barney's, though I was enchanted by Theory's jackets and pants in navy velvet. The real reason to come here is for Rogan jeans (alas, mostly in the men's department), trenches and white tuxedo blouses from D Squared and one-of-a-kind sweaters with hand-embroidered silk patches from Naj Le Gitan.

Deep pockets are required for this mostly trend-driven merchandise, but checking out the inspired decor of Barney's creative director Simon Doonan or sniffing the candles and lotions from Burn, Red Flower and Alora, well, that's free entertainment.

-- Janet

By washingtonpost.com  | December 8, 2005; 11:56 AM ET
 
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Comments

Hi Janet,
I just wanted to thank you for your comments on Barney's. I completely agree with you on the repetitive designer presence such as Marc Jacobs, Theory, Seven, etc. Entering the shop made me a little dissapointed that the buyers did not really scout the area and see what was 'missing' from competitors. Why not bring fashion that NO BODY has to offer? Barney's has always been a destination shop and customer service behemoth. The employees definitely have expressed interest in our suggestions, but I dont think the buyers have given a two-cent about the real opportunities. Hopefully they will be able to cater to the thirst the district has been craving, after all...it is Barney's and there should be no excuses as to why they can't meet our needs.

Posted by: Dane | January 16, 2006 9:30 PM | Report abuse

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