Let the Summer Movies -- and Product Placements -- Begin
The summer movie season is officially here. How do I know? Because Robert Downey Jr. is donning a big ol' robot suit and blowing stuff up in "Iron Man," which opens in theaters tonight.
I caught the movie a couple of nights ago and can report that, despite a few preposterous plot developments, it's pretty darn entertaining, thanks largely to Downey's nuanced portrayal of hero Tony Stark. I also can report that "Iron Man" is chock full of product placements.
Seriously, forget those stimulus checks: Through the power of subliminal suggestion, "Iron Man" could very well fire up the economy again, forcing consumers to buy cars and computers they didn't even know they wanted.
Here is a list of a few of the brands getting an "Iron" boost:
In the Mac vs. PC debate, Stark falls on the PC side -- his servers are Dell.
Iron Man never needs to ask, "Can you hear me now?," not only because it's SUPER LOUD whenever he starts stomping around, but also because his LG phone appears to be a member of the Verizon network.
Given his refined tastes, I would have pegged Tony Stark for an In-N-Out burger guy. But in fact, he opts for Burger King. Coincidentally, the fast food franchise plans to offer "Iron Man" toys with its kids meals, a move that has one group up in arms because of the violence in the film.
And while they may not count as product placements in the traditional sense, several publications get shout-outs in the movie, including Vanity Fair (the mag's intrepid reporter apparently didn't get the memo about not sleeping with your sources), Rolling Stone, Wired and, unless my eyes deceived me, a little ol' paper called The Washington Post.
Yes, already corporate America is asaulting your senses and it's only week one of the summer movie season. To see what other product promotions -- oh yeah, and movies -- are coming down Cinema Pike, check out our summer movie guide.
Personally, I'm gearing up for an advance screening of "Speed Racer" this weekend. I already feel prepared -- I've been staring at Emile Hirsch's pedal-to-the-metal mug on my Cheerios box for weeks now.
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