Kids' Restaurant Week Comes to D.C. in June
The promotion works like this: From 5 to 7 p.m., the restaurants will offer a three-course, fixed-price meal for both kids and adults. Adults (and children over 12) pay $29; kids 11 and younger pay their age. Each restaurant will handle the promotion differently, but the idea is to expose children to new flavors and, of course, the itty bit of theater that can be involved the fine dining experience.
"You drop that name [Kids' Restaurant Week] into a market and it just explodes," says Amy Newman, associate publisher of Cookie magazine. "People get it intuitively." The magazines launched the event as a pilot program in Chicago last summer and it was an instant hit. The 20 participating eateries sold more than 6,000 meals specifically for the promotion. According the Newman, the restaurants enjoyed the partnership for the opportunity to bring in new diners. "Some people who came in at the beginning of the week came in again" at the end, she reports.
Destination DC approached the magazines about launching the event in our town this year. "D.C. is obviously a great destination for families but we also have great restaurants and chefs," said Victoria Isley, the group's senior vice president of marketing and communications. The nonprofit saw this partnership as an opportunity to "put the spotlight on our restaurant community" and will act as a sponsor.
The promotion will kick off on June 13 with a day-long event at Eastern Market that features cooking demonstrations and food tastings. Some proceeds from dinner sales will benefit Eastern Market and Miriam's Kitchen.
For several local school districts, the academic year winds down just as Kids' Restaurant Week gets going. "It's a great opportunity for kids and families to celebrate a good report card -- or maybe just the start of summer," said Isley.
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