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Posted at 1:40 AM ET, 01/11/2011

New name, new logo for CWPT

By Linda Wheeler

The Civil War Preservation Trust, usually known as CWPT, on Monday night announced a new, shorter name and much changed logo. Surveys at battlefields had indicated the general public had no idea what the organization was or what it did. For the largest nonprofit Civil War battlefield protection organization in the country which has preserved more than 29,000 acres of battlefield land in 20 states, that must have hurt.

It was decided a shorter, easier-to-remember name and a logo that would better indicate the organization’s land preservation goal were needed. The “modernized” name is the Civil War Trust. The logo, once pieces of the USA and Confederate flags with CWPT sandwiched between them, now shows the silhouettes of a Union and Confederate soldier standing back to back, each holding the appropriate flag. Beneath their feet is a small rise of land, symbolic of a battlefield where the men fought and which they now guard.

The tag line beneath the logo reads “Saving America’s Civil War Battlefields.”

“After careful thought and deliberations, we determined that the time was right to modernize our image to better reflect the Civil War Trust’s mission and to reach more Americans concerned about our shared heritage,” said Trust president James Lighthizer.

He added that timing the announcement as the sesquicentennial gets underway “will also help generate support for battlefield preservation.” He said the Trust will be announcing its 2011 battlefield preservation campaign in the next few days.

By Linda Wheeler  | January 11, 2011; 1:40 AM ET
Categories:  News  | Tags:  civil war preservation trust  
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