Television Pays $5 Million for Broadcast Rights
This just in from the Associated Press (look for much more about this in tomorrow's Post):
Television networks paid more than $5 million for exclusive rights to show events surrounding President-elect Barack Obama's inauguration, including Sunday's Lincoln Memorial concert and the Neighborhood Ball where Beyonce will serenade the new first couple.
Nearly half the money, $2.5 million, will be paid by HBO. The cable network is showing Sunday's concert — featuring U2, Bruce Springsteen, Stevie Wonder and others — live and will repeat it that night.
Obama's inaugural committee said the Walt Disney Co. is paying $2 million to show the Neighborhood Ball on ABC and for a kids' concert Monday on The Disney Channel. MTV is paying $650,000 for a Youth Ball that will be shown worldwide.
The committee said it made the deals to ensure as many people as possible could enjoy the events for free.
David A Nakamura
January 16, 2009; 6:26 PM ET
Presidential Inaugural Committee
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