Washington Post to Print 1.72 Million Copies for Street Sales
Barack Obama's election has been a boon to many a business, including newspapers such as this one. Now comes word from the Poynter Institute that the Post will print 1.72 million copies of special inauguration-related editions on Tuesday and Wednesday to sell on the streets.
Poynter's Steve Myers reports:
The Post will be one of many papers around the country publishing an afternoon edition on Jan. 20, according to editors and circulation managers. That includes places with a connection to President-elect Barack Obama, such as the Honolulu Star-Bulletin (which already publishes an afternoon edition) and others without, such as the St. Louis Post-Dispatch. The Post-Dispatch plans to print 150,000 to 160,000 copies of an eight-page edition on Tuesday afternoon, said Bernard Hollingsworth, the paper's director of circulation. (It's also increasing its Wednesday morning single-copy run from 35,000 to 36,000 to 100,000.)
The New York Times is not printing a Tuesday afternoon edition, but it is increasing its Wednesday press run from 1.25 million to 2.2 million, according to Diane McNulty, a spokeswoman for the Times. The paper is also planning special coverage in its Jan. 18 Sunday magazine, which will feature portraits of the new administration, with an accompanying online slide show narrated by by photographer Nadav Kander. Other papers are printing special sections on Sunday, Wednesday or, as with The Baltimore Sun, on both days.
Check out the full story, which includes a look at how the Post plans to deliver all these papers and sell them on the streets.
David A Nakamura
January 14, 2009; 6:00 AM ET
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