Pump Up Your Persuasive Power
In an era of cross-functional teams and intercompany partnerships, masters of persuasion exert far more influence than formal power structures. How to use your persuasive power to capture an audience, sway undecideds, and convert opponents? Understand and leverage deeply rooted behavioral principles.
Consider the principle of social proof: People follow the lead of others who are similar to them. (Here's proof of social proof: More New York City residents tried returning a lost wallet after learning that other New Yorkers had tried.) To leverage this principle, use peer power to influence horizontally. For instance, ask an esteemed "old timer" to support your new initiative if other veterans resist.
Today's Management Tip of the Day was adapated from the HV "Harnessing the Science of Persuasion," by Robert B. Cialdini.
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