Archive: August 24, 2008 - August 30, 2008

DNC as Leadership Audition

The Democratic National Convention closed last night with a 42-minute speech from Democratic candidate Barack Obama. Obama, more than Republican candidate John McCain, must prove his leadership abilities. Everything he says and does for the next two months will be...

By Scott Berinato | August 29, 2008; 1:30 PM ET | Comments (0)

Price Your Product to Attract Multiple Customer Groups

Many blockbuster products link two groups of users. For example, search engines join Web surfers and advertisers. With "two-sided" offerings, more demand from one user group spurs more from the other. To illustrate, the more video games that developers create...

By Editors | August 29, 2008; 10:30 AM ET | Comments (0)

How to Win in the After-Sales Service Market

In many industries, the after-sales service market has become 4-5 times bigger than the original equipment business, and it's a high-margin cash cow. Still, most organizations squander the aftermarket's potential -- because after-sales support is hard to manage. To extract...

By Editors | August 28, 2008; 8:00 AM ET | Comments (0)

Pixar's Mojo

Everyone marvels at Pixar's track record. Nine movies. Nine hits. Oh, and artistic cred, too. Its latest feature, Wall-E, is a masterpiece. I was struck by the Post's review of Wall-E by John Anderson, which is as much a business...

By Scott Berinato | August 27, 2008; 2:35 PM ET | Comments (0)

Encourage Productive Debate During Decision Making

Most decision-making sessions turn into fractious exchanges that stifle diverse, valuable viewpoints. That's because managers argue their positions with a passion that prevents them from weighing opposing views. To counter this tendency, encourage productive debate about the issue at hand....

By Editors | August 27, 2008; 8:00 AM ET | Comments (0)

How Engaged are Your Employees and Customers?

Unpleasant employee-customer encounters damage your firm's revenues and profits. To elevate the quality of these shared experiences in all parts of your company, first measure employees' and customers' engagement with your organization -- as manifested by emotions. Engaged employees feel...

By Editors | August 26, 2008; 9:50 AM ET | Comments (1)

Business at the Speed of Green

When you think of green business, what do you think about? Carbon footprints? Hybrid cars? TV commercials with lots of trees and birds and a friendly voice casually mentioning that MegaBig Corp. really cares about the environment? I think of...

By Scott Berinato | August 25, 2008; 2:50 PM ET | Comments (0)

How to Operate at the Top of Your Game

Like all leaders, sometimes you're "on," and sometimes you're not. To tip the scale toward excellence and away from mere competence, don't imitate other leaders or pore over leadership manuals. Instead, tap into your deepest values and instincts. How? Before...

By Editors | August 25, 2008; 7:00 AM ET | Comments (0)

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