Archive: September 21, 2008 - September 27, 2008

Business Ethics - What a Concept

Timing is everything. In truth was planning an ethics blog before all the banks started failing. (What does it say that the largest bank failure in U.S. history was reported today and the news met with a collective shrug?)...

By Scott Berinato | September 26, 2008; 2:25 PM ET | Comments (0)

To Win Customers, Position Your Products in Unexpected Ways

Are you layering new benefits onto existing offerings to rejuvenate your products? If so your enhanced products are becoming old hat--requiring ever more embellishment to remain interesting to consumers. No one wins. To wit, even generic toothpastes "remove plaque," "freshen...

By Editors | September 26, 2008; 9:00 AM ET | Comments (0)

Social Networks: Remember Them?

It's difficult, during these dark days, to think about hyped-up technology like social networking.You remember that, right? Facebook. MySpace. LinkedIn. Blogger John Sviokla thinks that there's a sleeping giant in the social networking space: Outlook. "In your email is a...

By Scott Berinato | September 25, 2008; 10:00 AM ET | Comments (0)

Contact Your Customers at the Right Time

If you're bombarding customers with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting times when customers do want to hear from you; for example, when they experience a major life transition. If you don't...

By Editors | September 25, 2008; 8:00 AM ET | Comments (2)

Control the Complexity that Innovation Causes

Offering innovative markets helps you protect market share and repel rivals' attacks. But innovation can also hurt your profitability--by spawning costly complexity throughout your operations. For example, employees must adjust workflows to accommodate new product configurations, and inventories expand. How...

By Editors | September 24, 2008; 8:00 AM ET | Comments (1)

Critical Thinking on Business

Here's a fun trick for the office, compliments of innovation guru Scott Anthony. Ask someone to estimate the percentage of people who use email on their mobile devices. What do you think the number is? As Anthony reports, it's only...

By Scott Berinato | September 23, 2008; 10:00 AM ET | Comments (0)

To Make Smart Decisions, Use Evidence

You and your colleagues are under intense pressure to make decisions with incomplete information. True, evidence abounds to help you make the right choices. But many managers ignore it--relying instead on outdated information or using their own experiences to arrive...

By Editors | September 23, 2008; 9:00 AM ET | Comments (0)

Find a Ready Market for Your Innovations

To spur growth, many companies don't have an innovation plan. Instead, they reuse old strategies from the past. Or they fumble to find markets that might welcome the offerings incubating in their labs. Neither approach fosters profitable innovation. There's a...

By Editors | September 22, 2008; 8:00 AM ET | Comments (0)

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