Archive: September 28, 2008 - October 4, 2008

Palin Roam

The question today is this: Who was let down more last night, spiteful Democrats who hoped to see a a train wreck at the debate last night, or Cubs fans?Cubs fans, obviously. But this blog is called The Intelligent Leader,...

By Scott Berinato | October 3, 2008; 3:01 PM ET | Comments (5)

To Retain Customers, Make Your Products Easy to Use

Consumers are tired of waiting for service and sending purchases back for rounds of repair. They're angry. Companies are losing them to rivals and spending more to process their complaints. The solution? View consumption as a process. Consumers don't just...

By Editor | October 3, 2008; 8:40 AM ET | Comments (0)

How to Spur Big, New Growth -- Quickly and Profitably

You can't outperform rivals if you compete the same way they do. How to be king of the jungle, not copycat? Spur big, new growth -- quickly and profitably. Simple moves can help. For example, redefine your unit of business...

By Editor | October 2, 2008; 8:31 AM ET | Comments (1)

A Debate Playbook for Governor Palin

It's hard to understand how a vice presidential debate became the central theater of the election. How did we get to a place where this matters so much that we devote 2,000 words to Gov. Sarah Palin's "cute" style of...

By Scott Berinato | October 1, 2008; 3:52 PM ET | Comments (225)

What Is Strategic Risk -- and How Should You Counter It?

Your company has back-up data systems, earthquake insurance, and other forms of risk protection. But are you prepared to mitigate the many types of strategic risk? These include new technologies that can render your products obsolete, and sudden shifts in...

By Editor | October 1, 2008; 9:30 AM ET | Comments (0)

Don't Let Your New Venture Wither on the Vine

New ventures rarely coexist peacefully with the core businesses that launched them. Why? Organizations often fail to nurture their nascent divisions -- and the ventures stumble badly. For example, toy and gaming giant Hasbro had to unload its new software...

By Editor | September 30, 2008; 8:29 AM ET | Comments (0)

Bailout Blues

It's hard to escape the bailout. Had my parents over for dinner this weekend. We didn't talk about the weather, or even the presidential debate so much. We talked about the bailout. Incessantly. My parents, approaching retirement, don't view this...

By Scott Berinato | September 29, 2008; 4:53 PM ET | Comments (2)

To Win Customers, Position Your Products in Unexpected Ways

Are you layering new benefits onto existing offerings to rejuvenate your products? If so, your enhanced products are becoming old hat -- requiring ever more embellishment to remain interesting to consumers. No one wins. To wit, even generic toothpastes "remove...

By Editor | September 29, 2008; 9:24 AM ET | Comments (1)

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