Contact Your Customers at the Right Time
If you're bombarding customers with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting times when customers do want to hear from you; for example, when they experience a major life transition. If you don't contact them at such moments, you risk losing them.
To know when and how to contact customers, ask what events could trigger their interest in receiving information from you. Then design the right message. For example, if a customer submits a change-of-address request, send a promotional offer for a product that would be useful to someone who has just made a household move.
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Posted by: sjariful Masfar | September 26, 2008 4:07 AM
Posted by: sjariful Masfar | September 26, 2008 4:11 AM
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