Archive: October 12, 2008 - October 18, 2008

Simplify!

You've seen bumper stickers with the breezy directive "Simplify!" (Thoreau's rolling over in his grave). You'll see more of them soon. Marketing professor John Quelch notes that the economy's continuing downward spiral will make one consumer segment grow faster than...

By Scott Berinato | October 17, 2008; 11:45 AM ET | Comments (0)

Give Strategically Important Projects the Most Resources

Your product development projects are stumbling: You're running out of money. Products are late. Panicked team leaders are cutting corners and squandering scarce resources on "squeaky wheels." Halt the chaos -- by approaching product development systematically. Categorize each project as:...

By washingtonpost.com Editors | October 17, 2008; 8:05 AM ET | Comments (0)

Hero of the (11th) Hour: Gordon Brown?

Last week, executive coach Gill Corkindale in London wrote that "the financial crisis has well and truly exposed [British Prime Minister Gordon] Brown as a ditherer, incapable of making decisions under pressure."Today, she writes that Brown "has emerged as a...

By Scott Berinato | October 16, 2008; 10:00 AM ET | Comments (1)

Steer Clear of Unsound Management Theories

You've got a problem: a decline in profitability, a rise in workforce turnover, product-development delays. The management books and articles piled in your office are rife with conflicting theories about solutions. How to sift through the contradictions and avoid unsound...

By washingtonpost.com Editors | October 16, 2008; 7:30 AM ET | Comments (0)

Play Hardball with the Competition

How to position your company to consistently dominate its markets? Play hardball -- shifting your competitive position, consolidating gains, and preparing your next attack. Here's one hardball strategy: Identify your and your rivals' profit sanctuaries -- business areas generating the...

By washingtonpost.com Editors | October 15, 2008; 8:00 AM ET | Comments (0)

Squeeze More Innovation Out of Your R&D Dollars

You can't outgrow your competitors unless you out-innovate them. But during times of R&D belt-tightening, you have to squeeze more innovation out of every dollar invested. One way to do this is to launch low-cost, under-the-radar experiments. These help you...

By washingtonpost.com Editor | October 14, 2008; 8:00 AM ET | Comments (0)

Make Quantum Leaps in the Value You Provide Customers

To stay ahead of competitors, you must make quantum leaps in the value you provide customers. First, articulate what most of your buyers value. Hotelier Accor, for example, decided its primary customers -- cost-conscious travelers -- prized a good night's...

By washingtonpost.com Editor | October 13, 2008; 7:00 AM ET | Comments (0)

 
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