How to Spur Big, New Growth -- Quickly and Profitably
You can't outperform rivals if you compete the same way they do. How to be king of the jungle, not copycat? Spur big, new growth -- quickly and profitably.
Simple moves can help. For example, redefine your unit of business -- what you bill customers for -- to reflect what customers value. This value might not be the same thing as the product you make.
Consider Cemex, the renowned Mexican cement company. It redefined its unit of business from "cubic yards of cement" to "delivery window": the right amount of concrete delivered when customers needed it. Cemex then reconfigured its information and logistics systems to improve truck utilization -- a key performance metric for delivery businesses.
October 2, 2008; 8:31 AM ET
Management Tip of the Day
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Posted by: Kay Kaplan | October 2, 2008 4:48 PM
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