Archive: November 16, 2008 - November 22, 2008

The Authenticity Thing

These days, no word gets more play--in business and in politics--than authenticity. In management theory, authenticity is what consumers (of products or leaders) naturally seek and, more important, select when available. Therefore, businesses (and politicians) must somehow cultivate or create...

By Scott Berinato | November 17, 2008; 11:49 AM ET | Comments (1)

 
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