Archive: March 8, 2009 - March 14, 2009

How Marketers Should Plan For Recovery

John Quelch is a Harvard Business School professor known worldwide for his research on global marketing, global branding and marketing communications. Congratulations. Your business is surviving the recession. You made the necessary adjustments, weeded out under-performing distributors, shed unprofitable or...

By Susan Jackson | March 12, 2009; 3:04 PM ET | Comments (0)

The Best Way to Understand Your Customers

Peter Merholz is an internationally recognized thought leader on user experience and a founding partner and president of Adaptive Path, an experience strategy and design firm. Recently, Sprint Nextel announced that in Q4 2008, they lost 1.3 million customers. It's...

By Susan Jackson | March 10, 2009; 2:00 PM ET | Comments (1)

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