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Posted at 2:45 PM ET, 02/ 9/2011

TBD.com to be restructured

By Paul Farhi

This story has been updated.

Allbritton Communications will reorganize its fledgling local news site, TBD.com, by naming a new boss for the operation, and restoring the Newschannel 8 name to the cable TV station it rebranded as TBD TV last summer, according to people at the Arlington-based company.

The reorganization represents a retrenchment, and in some ways, a retreat from the original vision of TBD, which has been closely watched as an experiment in local news coverage online. TBD was envisioned a new multimedia brand, incorporating traditional broadcast TV, cable TV and the Web.

Instead, the reorganization disclosed to staff members today will restore the old identities to Allbritton’s various media properties. TBD.com will remain, but Allbritton-owned WJLA, Washington’s ABC-TV affiliate, will get its own Web site once more. WJLA.com had been the station’s Web site until it was swallowed up by TBD.com last year. In addition, the Newschannel 8 name will be restored.

Bill Lord, WJLA’s general manager and news director, will take over as head of all the company’s Washington area media properties.

Another Allbritton executive, Saul Carlin, has been temporarily serving as digital news director, supervising what had been the quasi-independently run TBD.com. TBD.com’s editor, Erik Wemple, will continue in that role, reporting to Carlin or his replacement, who will report to Lord. Newschannel 8’s vice president, Steve Chaggaris, who has overseen TBD TV, will continue in his job, too, overseeing the rebranded Newschannel 8.

The changes reflect Allbritton’s conclusion that changing the name of the 19-year-old Newschannel 8 last year was a mistake, and that the loss of WJLA.com complicated the TV station’s ability to send its viewers to the Web for more news. TV stations regularly cross-promote their Web sites on the air, and some viewers may have been confused by directives to “find out more” on a Web site that had no apparent connection to WJLA, channel 7, which promotes itself as ABC7.

With WJLA.com being the most heavily promoted element on WJLA’s newscasts, the restructuring will also likely mean that TBD.com will lose some of its identity as a news site. TBD.com has done some original news reporting in its short existence, but its principal strength has been in “aggregating” and linking to outside news sources, including The Washington Post. It has also offered original commentary on local events, sports reporting, traffic, weather forecasting and entertainment listings.

More generally, according to people at TBD, the restructuring reflects a triumph of Allbritton’s highly profitable old media franchise — broadcast television— over its newer franchises like cable TV and the Internet.

“There’s a fear that this is going minimize the importance of TBD and to a certain extent Newschannel 8 within the organization,” said one news manager, who spoke on condition of anonymity because he was not authorized to speak for the company. “The fear is that we’re setting up second-class citizenship” for the cable and Internet sides. “The message is, WJLA is the focus and will be the focus in the future.”

Wemple said TBD’s visitor traffic in January was the highest in its existence, but he declined to provide figures. Nevertheless, the site has faced some growing pains before. In November, Jim Brady, its founding general manager, left the venture, apparently frustrated by conflicts with Robert Allbritton, the company’s chief executive.

“I think we’re going to be a really powerful news force, just as we are now,” said Wemple in an interview Wednesday. “There are no subtractive elements here. I don’t want to say that we’ll be anything less than what we now. We’re going to push [news and information] out on a couple of platforms instead of just one.”

Brady, on his Twitter feed, reacted to the news at his old company on Wednesday with a series of derisive tweets. “Sadly, TBD’s six-month birthday party ended up working out as well as Carrie’s trip to the prom.”

Yes, we have some internal changes at @TBD. We’ll continue as local news site - with no staff cuts - soon joined by wjla.com.less than a minute ago via TweetDeck

@JamesEBriggs Still operating, just some internal shifting on the way.less than a minute ago via TweetDeck



WJLA to take over TBD.com
1:21 p.m.
WJLA-TV station is taking over the local news Web site TBD.com, according to a source within Allbritton Communications, parent company of the two media organizations.

TBD.com launched Aug. 9. It had cross-promoted its work with TBD TV, the cable news channel formerly known as NewsChannel 8.

Allbritton, based in Arlington, also owns WJLA-TV. Bill Lord, station manager, will take over operations.

The move comes just three months after Jim Brady, who oversaw the creation of the local-news Web site TBD.com, left the site saying he had differences over broader strategy" with top managers.

Brady sent out a series of tweets Wednesday responding to the move:

I love my @TBD peeps, but the "everything will be OK" tweet does not reflect how people feel. They can't say it, but I can. Not good news.less than a minute ago via TweetDeck


By Paul Farhi  | February 9, 2011; 2:45 PM ET
Categories:  DC, Maryland, Virginia  
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Comments

Can we expect less of a site/channel that calls itself "To Be Determined"?

Posted by: dottie_b | February 9, 2011 2:09 PM | Report abuse

Not surprised this happened.

TBD was a stupid name, weak concept, and poorly managed.

WTF would have been a better name.

Posted by: asdf9876 | February 9, 2011 2:51 PM | Report abuse

Great news!

Chagarris is a pro. A network heavy.

DyPut's is the most informative local news show in the market.

More Pam Brown, please!:)

Posted by: tcs1999 | February 9, 2011 4:20 PM | Report abuse

Everyone knows that this entire "tbd" disaster, debacle and mess was one huge mistake from the start. You can start with the name--one of the most ridiculously stupid names for a journalism entity in, well, the history of journalism. Just dumb. You can also start with the concept--when you already have a profitable Channel 7, a profitable and respected NewsChannel8, and a surprisingly profitable politico thing--then why on earth mess with success and add a lame, short-sighted, poorly-managed, local news web site, when you already have two entities reporting local news? What possible sense does that make? Add to that a cluttered, non-user-friendly look and concept, and scattershot reporting, and the entire thing just doesn't add up. The Allbrittons should stick closely to what works--Channel 7, NewsChannel 8--which should be called just that, NewsChannel 8, and Politico. If it ain't broke, don't fix it.

Posted by: thefrontpage | February 9, 2011 4:30 PM | Report abuse

Everyone knows that this entire "tbd" disaster, debacle and mess was one huge mistake from the start. You can start with the name--one of the most ridiculously stupid names for a journalism entity in, well, the history of journalism. Just dumb. You can also start with the concept--when you already have a profitable Channel 7, a profitable and respected NewsChannel8, and a surprisingly profitable politico thing--then why on earth mess with success and add a lame, short-sighted, poorly-managed, local news web site, when you already have two entities reporting local news? What possible sense does that make? Add to that a cluttered, non-user-friendly look and concept, and scattershot reporting, and the entire thing just doesn't add up. The Allbrittons should stick closely to what works--Channel 7, NewsChannel 8--which should be called just that, NewsChannel 8, and Politico. If it ain't broke, don't fix it.

Posted by: thefrontpage | February 9, 2011 4:31 PM | Report abuse

Everyone knows that this entire "tbd" disaster, debacle and mess was one huge mistake from the start. You can start with the name--one of the most ridiculously stupid names for a journalism entity in, well, the history of journalism. Just dumb. You can also start with the concept--when you already have a profitable Channel 7, a profitable and respected NewsChannel8, and a surprisingly profitable politico thing--then why on earth mess with success and add a lame, short-sighted, poorly-managed, local news web site, when you already have two entities reporting local news? What possible sense does that make? Add to that a cluttered, non-user-friendly look and concept, and scattershot reporting, and the entire thing just doesn't add up. The Allbrittons should stick closely to what works--Channel 7, NewsChannel 8--which should be called just that, NewsChannel 8, and Politico. If it ain't broke, don't fix it.

Posted by: thefrontpage | February 9, 2011 4:32 PM | Report abuse

The general manager who was in charge of this TBD.com mess was Jim Brady, who left Allbritton Communications' TBD organization in November. Coincidentally, he was also the executive editor of washingtonpost.com during the disastrous redesign back in March 2007 (read the reader reaction after the announcement: http://blog.washingtonpost.com/washpostblog/2007/03/editors_note_about_our_new_hom.html ). This website has never really recovered since.

Why Mr. Brady is lauded in the community as an "innovator" after he's run both the Washington Post's and WJLA/News Channel 8's websites into the ground is beyond me.

Posted by: DrunkenCodeMonkey | February 9, 2011 10:44 PM | Report abuse

That was quick. I'm surprised they didn't solicit feedback on the whole "TBD" thing. They seemed to think it was so clever, but I think most everyone would have told them it's the most ridiculous name ever. You can't name a news channel "TBD." C'mon.

Posted by: JCH2 | February 10, 2011 1:30 PM | Report abuse

That was quick. I'm surprised they didn't solicit feedback on the whole "TBD" thing. They seemed to think it was so clever, but I think most everyone would have told them it's the most ridiculous name ever. You can't name a news channel "TBD." C'mon.

Posted by: JCH2 | February 10, 2011 1:32 PM | Report abuse

That was quick. I'm surprised they didn't solicit feedback on the whole "TBD" thing. They seemed to think it was so clever, but I think most everyone would have told them it's the most ridiculous name ever. You can't name a news channel "TBD." C'mon.

Posted by: JCH2 | February 10, 2011 1:34 PM | Report abuse

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