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Posted at 1:12 PM ET, 01/26/2011

Leisure World residents balk at $1 fee

By Katherine Shaver

Sixty percent of residents surveyed at Leisure World in Silver Spring want to change the “active adult” community’s name rather than pay a licensing fee to continue using it and the landmark steel globe, a community leader said Wednesday.

The survey, which was circulated in December, came after Heidi Cortese, the daughter of Leisure World’s initial developer, proposed charging a $6,000 monthly fee because her California-based company, RRLH, holds the trademark to the name and globe design. Cortese lowered the fee to $1 annually for 30 years, saying she needed to charge something or risk losing her trademark protection.

The Georgia Avenue community has used the Leisure World name and enormous steel globe at its entrance for 45 years.

Leisure World’s 35-member board of directors will vote on the issue in March or April after the staff determines how much it would cost to change the name on signs, trucks, staff uniforms and the entrance, said board chairwoman Marian Altman. The community has already spent $35,000 in legal fees.

Of the 2,895 residents who responded to the survey, 60 percent favored changing the name and 32 percent wanted to keep it, Altman said. Another 8 percent gave only comments. The 610-acre community has 8,500 residents age 55 and older.

If the community changes its name, Altman said, it also would change the globe logo.

By Katherine Shaver  | January 26, 2011; 1:12 PM ET
 
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Comments

They should change the name to Facebook World.

Then maybe their grandkids would visit.

Posted by: MarilynManson | January 26, 2011 1:51 PM | Report abuse

Change the name, etc. A fee for a name? No.

Posted by: jckdoors | January 26, 2011 1:53 PM | Report abuse

the owner of the name has a trademark....she must charge a fee to protect it.....so, pay the one dollar token annual fee...or, risk spending even more monies......old, stubborn and illogical thinking will cost the residents even more in the future...(what little future they have!)

Posted by: SofaKingCool2009 | January 26, 2011 2:39 PM | Report abuse

...(what little future they have!)

Posted by: SofaKingCool2009

You know Sofaking, they were all young once like you.
If you are lucky, you will live to be old like them.
If we are lucky, you won't.

Posted by: MarilynManson | January 26, 2011 2:59 PM | Report abuse


I'm pretty sure Liesure World is a name of a porno theater in Times Square.

Posted by: kenk33 | January 26, 2011 3:15 PM | Report abuse

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