Branding Montgomery County schools
Montgomery County Public Schools could soon become a brand sold around the country, under a contract with an education publisher approved by the Board of Education Tuesday afternoon.
Pearson Education, one of the country's largest education publishers, and the Montgomery schools will develop an elementary school curriculum together. Pearson will hold the copyright, give $2.25 million to the school system to support the initial development and pay royalties to the school system afterward. The publisher hopes to market the curriculum nationally under the Montgomery County Public Schools' name.
The school system had independently embarked on developing the curriculum, which officials said would give more time to social studies, art and other subjects during the school day. But school officials said the money from the publisher would accelerate the implementation and would also help develop tests that inform the instruction.
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-- Michael Birnbaum
Washington Post editors
| June 8, 2010; 2:54 PM ET
Categories: Maryland | Tags: board of education, montgomery county schools
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