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Posted at 11:00 AM ET, 05/12/2010

"Preak On" seeks to boost attendance

By Washington Post editors


Organizers of the Preakness Stakes are trying to bring the party back to the infield.
Infield ticket sales for the second leg of the Triple Crown dipped 31 percent last year after organizers banned spectators from bringing their own beer.

This year, infield admission has dropped by $10, to $40. And revelers can drink unlimited beer if they buy a 16-ounce mug for $20.

Organizers have also booked younger-skewing musical acts O.A.R. and the Zac Brown Band.

The Maryland Jockey Club has launched a racy marketing campaign with the slogan, “Get Your Preak On.” Jockey Club president Tom Chuckas says ticket sales are just shy of 2008's numbers.

Ticket holder Chris Glisson of Baltimore says he's giving the Preakness another chance.

Information from: The Baltimore Sun, http://www.baltimoresun.com


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By Washington Post editors  | May 12, 2010; 11:00 AM ET
Categories:  Maryland  | Tags:  Baltimore, Beer, Churchill Downs, Horse racing, Maryland Jockey Club, Preakness Stakes, Triple Crown, sport  
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