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Posted at 4:14 PM ET, 12/ 1/2009

Repackage the Redskins

By washingtonpost.com editors

By Dennis Goris
Alexandria

A losing season. Bad press about suing fans. A name that offends. The Washington Redskins' brand is tarnished. Maybe it’s time for owner Daniel Snyder to use some of the savvy marketing advice he might give out if he was advising another NFL team: Repackage and rethink. Start with a new name that steps away from the past and isn’t offensive and derogatory. Put customers first and treat them like fans, not people to be sued.

Changing the Redskins name is a big deal. No doubt Snyder, like thousands of fans, has personal and financial attachment to the name. A big challenge? Yes, but the Washington Bullets changed its name to the Wizards in 1997 during an especially violent time in the District. Snyder can make it happen — he has the skills to keep an obstacle like a name-change from standing in the way of profits. There’s never been a better reason or a better time.


By washingtonpost.com editors  | December 1, 2009; 4:14 PM ET
 
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Comments

Please put away the crack pipe before more brain damage occurs.

Posted by: maddogjts | December 2, 2009 6:32 PM | Report abuse

If the Supreme Court upheld the name, so be it. I think the Redskins need to start the re-building process with a new GM. I am not so sure the coach is the problem. Jim Zorn has exhibited great restraint and composure during this year of turmoil. Regarding his character and faith, he reminds me in some ways of a young Joe Gibbs.
During this year of disappointments let us not forget to get out the vote at NFL.com for the highest performing Redskin of the season, London Fletcher. Although he has the led the NFL in tackles for most of the year he is ranked only fifth amongst
inside linebackers for the Pro Bowl balloting, this year. I believe he led the NFL in tackles last year only to be passed over for the Pro Bowl. The last couple of weeks he has provided an NFL highlight reel of intense hits. So, GET OUT THE VOTE, SKINS FANS!

Posted by: mjlmilton | December 3, 2009 8:37 AM | Report abuse

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