A mural or a gigantic ad?
The Post appeared not to understand marketing or the concept of the public commons in its defense of a mural promoting an Arlington dog-care store [“Hounded in Arlington,” editorial, Dec. 11].
The editorial questioned the Arlington County government’s grasp of common sense, but its writer was completely snookered by Kim Houghton’s grasp of dollars and cents — using the public commons to advertise her business. If the store were a butcher shop and the mural an 80-foot porterhouse, would we think it as charming?
The mural does not need to carry the store’s name to serve as a sign. The oldest signs known were without words: a boot; a tooth; a red, white and blue striped pole — all signs, all advertisements.
The government offered a compromise: Recognize that this is a public space, add wording about an adjacent county dog park and the sign can stay. But Ms. Houghton, who filed a lawsuit, apparently knows free advertising when she sees it.
Dan Thompson, Silver Spring
| December 14, 2010; 10:41 PM ET
Categories: Arlington, Virginia
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