A schools slogan that doesn't ring true
As a parent of an Alexandria public school student, I was disappointed by the catchphrases offered to illustrate how a new slogan could help the school system: "Try us, you'll like us" and "ACPS - it's Alexandria's best-kept secret" ["Alexandria schools work on image, outreach," Metro, Dec. 19].
I understand the need to solicit donations for public schools that face
rising enrollment and declining funding. Hiring a communications consultant may even be a worthwhile investment.
But let's not market our school system with a vapid expression of consumerism. We are not a fast-food restaurant. The school system is made up of teachers, administrators and students who work hard every day. If we need a slogan, let's give more credit to the people making the effort. "Today's students are tomorrow's leaders," or "ACPS - Making Alexandria a better place" ring a little truer to me.
Alisa Goetz, Alexandria
| December 22, 2010; 7:02 PM ET
Categories: Virginia, education, schools
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Posted by: ecalderon | December 23, 2010 1:40 PM | Report abuse
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