NBC Crushes the Competition
When the dust settled on audience levels for the first three nights of the Beijing Summer Olympics, NBC was thrilled to learn that, excluding weeks in which it carried seven full nights of Olympics coverage, it had copped its biggest weekly winning margins since the Nielsen Company figured out how to report the number of people in the country who watched any given show, the very next morning. That miracle of modern technology called "people meters" happened more than two decades ago.
The dazzling, scarily synchronized opening ceremony broadcast is NBC's crowning ratings achievement so far. Here's more water-cooler material:
*Friday's opening ceremony snagged more viewers - about 35 million of them - than the next 23 English-language ad-supported networks - combined.
Yes, that means:
ABC, CBS, NBC, Fox, what's left of CW, USA, Nickelodeon (including Nick at Nite), Fox News Channel, Cartoon Network, TNT, A&E, Lifetime, TBS, FX, Hallmark Channel, ABC Family, truTV (formerly Court TV), CNN, Sci Fi, My Network TV, HGTV, History, and Food Network - together.
*The opening ceremony was NBC's most-watched night since the 2004 "Friends" finale.
*Among the 18-49 year old viewers who are, so far as advertisers are concerned, are the hot blondes of the TV viewing world, the opening ceremony scored NBC's largest margin of victory over ABC, CBS and Fox combined since the "Seinfeld" finale in May of '98.
*Meanwhile, pollsters have estimated that about one billion people -- 15 percent of the world's population -- watched the opening ceremony.
washingtonpost.com Sports Editor
August 12, 2008; 4:36 PM ET
Categories: Opening Ceremonies
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