NBC Olympic ratings strong; who needs skiing?
U.S. athletes Apolo Anton Ohno and Hannah Kearney are strong enough television draws to make up for the weather-related alpine skiing cancellations.
The Nielsen Co. says that 26.2 million people watched the Winter Olympics on NBC Saturday night. Ohno's silver medal performance in the short track speedskating was one of the night's biggest stories, along with Kearney's defeat of favored Canadian Jenn Heil in the women's moguls.
Two nights in, the ratings news is all good for NBC. The Saturday audience was larger than any that NBC drew for any night in the Winter Games four years ago. And it was on a night when the postponement of men's Alpine skiing Saturday blew a hole in NBC's planned schedule. Figure skating hasn't started yet, either, and that's usually the most popular sport.
Friday's opening ceremony had an audience of 32.6 million people.
from news services
February 14, 2010; 5:30 PM ET
Categories: Vancouver 2010
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