Post's National Weekly Edition to Close
The Post’s “National Weekly Edition” will cease publication at the end of the year, a victim of the bad economy and declining circulation.
National Weekly Edition editor Sharon Scott confirmed that the tabloid, started more than a quarter century ago, will be shuttered.
Circulation, which she said peaked at about 150,000 a decade ago, is now about 20,000.
“Our subscriber base is literally dying off,” she said, noting that many readers are retirees. Like other publications, advertising revenue also has suffered during the recession.
Although she said the National Weekly Edition has managed to show a small profit the last two years, a loss and continued circulation declines are projected.
“It’s a nice publication and it’s one that The Post and the people who work there should feel proud of,” said Washington Post Co. Vice Chairman Boisfeuillet Jones, Jr. He said the National Weekly Edition has a “very loyal” readership.
But with the daily Post currently losing money, he said, “the newspaper, at this stage, just can’t subsidize it.”
The National Weekly Edition showcases some of the featured work from the daily Post. It appeals especially to those who enjoy reading a print product that offers a selected mix of news stories, features, book reviews, editorials, opinion columns and cartoons. The latest edition runs 40 pages, almost all of them free of advertising. That affords a layout that is appealing to readers, but the lack of ads also speaks to the challenge of keeping the publication afloat financially.
Although the National Weekly Edition is used in classrooms, its readership skews older. It includes many people who moved away from Washington and miss the daily Post, but prefer to read some of its featured content on paper. And Scott said it also includes many print readers from across the country who feel their local paper does not offer sufficient in-depth national or international news or commentary.
It has a cover price of $1.95, but individual and “classroom” subscriptions have been less. While the National Weekly Edition does not have an online presence, its content is available on The Post's Web site.
The National Weekly Edition is produced in The Post’s downtown Washington newsroom by two full-time and two part-time editorial staffers.
Posted by: Gray62 | August 10, 2009 1:59 PM | Report abuse
Posted by: Gray62 | August 10, 2009 2:01 PM | Report abuse
Posted by: PigSkin | August 10, 2009 4:50 PM | Report abuse
Posted by: austininc4 | August 11, 2009 3:53 AM | Report abuse
Posted by: Dermitt | August 11, 2009 8:43 AM | Report abuse
Posted by: dwightrideout | August 11, 2009 2:51 PM | Report abuse
Posted by: sphealey | August 12, 2009 8:49 AM | Report abuse
Posted by: Roxcy21 | August 12, 2009 9:46 AM | Report abuse
Posted by: Gray62 | August 12, 2009 10:08 AM | Report abuse
Posted by: Gray62 | August 12, 2009 10:14 AM | Report abuse
The comments to this entry are closed.