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Posted at 4:07 PM ET, 02/18/2011

Frontiers in targeted advertising

By Greg Sargent

The labor-backed group Americans United for Change has hit on an interesting way of pushing back on the House GOP's drive to repeal the Affordable Care Act: An ad campaign on Facebook that targets people by House district and age.

The House just voted to cut off funding for implementation of the health law. While the measure will be blocked in the Senate, Americans United is already going up with the Facebook ads, which will target five House Republicans for voting to take the law's benefits away from their constituents.

The key, though, is that the ads highlight different provisions of the law, depending on the age of the intended viewer. Here, for instance, is the ad targeteting people aged 18-26 in GOP Rep. Charlie Bass's New Hampshire district, telling them that they will lose their family's coverage:

bassyoung.JPG

And here's the ad targeting people over 50 in Bass's district, telling them that their prescription drug coverage prices will go up:

bassold.JPG

Similar ads will also target GOP Reps Allen West, Sean Duffy, Anne Marie Buerkle, and Mike Fitzpatrick, for a total of 800,000 intended viewers.

It's another sign that Dems and their liberal allies are doubling down on a strategy of gettting as specific as possible about what health repeal would take away from you. Just as in the battle over government spending, Dems are hoping that specificity is their friend.

By Greg Sargent  | February 18, 2011; 4:07 PM ET
Categories:  Health reform, House GOPers  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: Polling public employee unions
Next: Happy Hour Roundup

Comments

"An ad campaign on Facebook that targets people..."

Well then The Internets should be turned off.

Posted by: shrink2 | February 18, 2011 4:13 PM | Report abuse

Oh, that is awesome.
.

Posted by: jprestonian | February 18, 2011 4:21 PM | Report abuse

Talk about bad targeted advertising. badda tap, mini-cymbal

The Guide* might finally have made the mistake you can not make in the Magrheb.

"Libyan leader Muammar Gaddafi offended tribal loyalties when security forces killed protesters in recent unrest." Uh oh.

I'm not sure even the Amazonian Guard can help, but they can sure try.

*Guide of the First of September Great Revolution of the Socialist People's Libyan Arab Jamahiriya

Posted by: shrink2 | February 18, 2011 4:26 PM | Report abuse

This is both fascinating and creepy. Is the technology that enable this similar to how websites seem to display ads based on your browsing history. But how did Americans United for Change did Facebook users' ages?

Posted by: NoVAHockey | February 18, 2011 4:32 PM | Report abuse

ugh "... how did they get Facebook users' ages?"

Posted by: NoVAHockey | February 18, 2011 4:33 PM | Report abuse

Old school targeted advertising:

"An official Bahraini statement says that Sheikh Salman bin Hamad al-Khalifa has been given "all the powers to fulfill the hopes and aspirations of all gracious citizens from all sections"."

Translation from the Arabic: "Martial law has been declared. Anyone I decide is not being gracious will be shot."

Posted by: shrink2 | February 18, 2011 4:35 PM | Report abuse

Speaking of public employees and their rates of pay...

Isn't it hilarious how some will argue that those making $250k/year "are not rich," and should shoulder no additional burden (such as a return to Clinton -- or Dog Forbid! -- Reagan-era marginal tax rates are the same people who thinks a public school teacher making $42K/year should take a pay cut?
.

Posted by: jprestonian | February 18, 2011 4:35 PM | Report abuse

NoVA: ""ugh "... how did they get Facebook users' ages?"""

Most users enter their birthdates at facebox. I only entered the day/month, but a lot of people enter the whole thang.
.

Posted by: jprestonian | February 18, 2011 4:38 PM | Report abuse

TGIF! This day just keeps getting better and better.

House Defunds ObamaCare...

House Defunds Planned Parenthood...

And now...

Federal Court Pimp Slaps Obamateur on Deep Water Drilling Permits
http://money.cnn.com/2011/02/18/news/economy/oil_drilling_permits/index.htm

A federal court ordered the Obama administration Thursday to act on five deep water drilling permits in the Gulf of Mexico within 30 days, calling the delays in issuing new decisions “unreasonable, unacceptable, and unjustified.”

*TEA-haw!*

Posted by: KaddafiDelendaEst | February 18, 2011 4:39 PM | Report abuse

"Most users enter their birthdates at facebox. I only entered the day/month, but a lot of people enter the whole thang."

And that's public? I'm trying to make the link between data on facebook and how a third party obtained and is using it. Did facebook sell it?

Posted by: NoVAHockey | February 18, 2011 4:42 PM | Report abuse

NoVA: ""And that's public? I'm trying to make the link between data on facebook and how a third party obtained and is using it. Did facebook sell it?""

Can be totally public, but doesn't have to be.

However, if you pay facebox, they will give you the data, yes. Of course. That's free enterprise, and probably spelled out in the Terms of Service that everyone reads carefully before jumping on the latest social networking fad.
.

Posted by: jprestonian | February 18, 2011 4:49 PM | Report abuse

Did facebook sell it?
Are you serious?

More target advertising,

"Hillary Clinton urges Taliban to reject al-Qaeda allies; Mrs Clinton said the Taliban made "the wrong choice" to back al-Qaeda after the 9/11 attacks, she has warned Taliban fighters in Afghanistan that they face a stark choice between war and peace, as US military pressure on them mounts. "They cannot defeat us. And they cannot escape this choice," Mrs Clinton said in a speech in New York."

Translation for Americans, we are not really at war with the Taliban anymore. We are willing to accept their solemn promise not to be nice to al-Q so we can cut and run and still claim Victory.

Posted by: shrink2 | February 18, 2011 4:51 PM | Report abuse

Well, when I say "they will GIVE you the data," that's probably not accurate.

It's probably more along the lines of Company/Organization sez, "... for those who identify as being between 18-39 in zip codes from 27nnn-39nnn, please show them THIS ad."
.

Posted by: jprestonian | February 18, 2011 4:51 PM | Report abuse

jprestonian: "Isn't it hilarious how some will argue that those making $250k/year "are not rich," and should shoulder no additional burden (such as a return to Clinton or Dog Forbid! Reagan-era marginal tax rates are the same people who thinks a public school teacher making $42K/year should take a pay cut?"

BINGO! That is exactly it!

Posted by: suekzoo1 | February 18, 2011 4:52 PM | Report abuse

Shorter Kaddafi:

"House throws meaningless crumbs that stand no chance of being passed into law to stupid people like me. We WIN!!11!!eleventy!!1!"

Posted by: JennOfArk | February 18, 2011 4:53 PM | Report abuse

"Did facebook sell it?
Are you serious?"

Wasn't it just yesterday that Obama met with Zuckerberg? Hmmm...

Posted by: sbj3 | February 18, 2011 4:53 PM | Report abuse

jpres: thanks for the primer. I'm not on facebook for that very reason. if it's on the internet, it's not private.

Posted by: NoVAHockey | February 18, 2011 4:55 PM | Report abuse

NoVA: I'm on it, but I don't give it much in the way of personal info (not my real name, just the day/month of DOB, nothing about employers, schools, hometown, etc).

They can't use what you don't give them.
.

Posted by: jprestonian | February 18, 2011 4:58 PM | Report abuse

I give up, has anyone else had trouble with innocuous posts going to moderation? BTW, I've responded to several comments now but you'll have to guess at what I said. LOL

Posted by: lmsinca | February 18, 2011 5:07 PM | Report abuse

Isn't this as simple as:

If age 65 send message b
else send message c

United for change doesn't actually get to see anyone's ages or anything else, right?

Posted by: srw3 | February 18, 2011 5:08 PM | Report abuse

Still waiting to hear jsutification for why police and fire are exempt but teachers do not...
(well, other than campaign contributions...)

Posted by: ChuckinDenton | February 18, 2011 5:14 PM | Report abuse

missing some things...
If age is less than 26 send message a
If age is greater than 65 send message b
else send message c.

Posted by: srw3 | February 18, 2011 5:15 PM | Report abuse

"innocuous posts going to moderation"

You know that means they are gone.

No, I have noticed things have sped up. But also, more and more bathroom-humor proxy words (dropped by others of course, not me, seem to be floating. You must be a really bad person to have gotten x-wise with the thought police. Clean up your act Imsinca!

Posted by: shrink2 | February 18, 2011 5:15 PM | Report abuse

""You must be a really bad person to have gotten x-wise with the thought police. Clean up your act Imsinca!""

I know, time to get the soap out. One time I thought it was the "U" word, you know the medical word for womb. After that, I guess any old word would be an easy excuse. They're on to me now.

Posted by: lmsinca | February 18, 2011 5:20 PM | Report abuse

HI imsinca. I have had this happen with what I thought were just plain talk...but by changing a word or two they then get past the word search algorithm. Remember you can prick your finger, but...

Posted by: srw3 | February 18, 2011 5:22 PM | Report abuse

Problem is (well, beyond privacy issues): how many folks you know over 55 who actually spend time on FB? That's the demographic that votes, although they are probably laying groundwork for 2012.

Posted by: ChuckinDenton | February 18, 2011 5:22 PM | Report abuse

It is true, try calling Durbin a Dick.

Posted by: shrink2 | February 18, 2011 5:25 PM | Report abuse

" how many folks you know over 55 who actually spend time on FB"

It only takes one to get the message and tell others at the early bird dinner special establishment of choice....

Posted by: srw3 | February 18, 2011 5:25 PM | Report abuse

"ugh "... how did they get Facebook users' ages?""

Do you use facebook? People reveal their ages. Back when I had an account, it was how I knew of semi-friends' birthdays.

Posted by: DDAWD | February 18, 2011 5:29 PM | Report abuse

OMG!!! LOL

Glenn Beck has now tied the WI union protesters to the Muslim Brotherhood and one world government. Now we know why Skippy is so scared.
----------

"[T]he world is on fire, and there are three groups of people -- three groups of people. They want a new world order.

"One -- this is your choice -- one: one world government. This is Open Society, this is United Nations -- whatever you want to call it -- one world government. They have lots of money and lots of power, and they have NGOs, non-governmental organizations. They're getting that done. They're organized.

"This one: this is the caliphate if you're in Iran or Turkey. This one is the United Islamic Nations. This is the one the Muslim Brotherhood is going for now, but it all looked like this -- it's a new world order. And they have -- they are organized, too. They have the religion and the mosques and apparently, help from Google as well, at least in Europe or -- I mean, I'm sorry, in Egypt.

"And then you have this one, workers union, or they call it state capitalism. Really what it is it's just good old-fashioned communism. They have unions and community organizing."

"Unions are marching and protesting budget cuts close to $3 billion to close that hole. The unions claim that the cuts will affect teachers. But it's not the everyday teacher that this story is really all about. It's about the people looking to create chaos on the backs of the worker when the world's focus is on Egypt."

http://www.washingtonmonthly.com/archives/individual/2011_02/028075.php

Posted by: suekzoo1 | February 18, 2011 5:30 PM | Report abuse

What do you guys call someone over 60 (almost) who has a FB account, uses a digital camera and photoshop, designed her own website and even sends email and text messages, a liberal? Quit with the old folks jokes, I'm sensitive. HaaaHaaaaaaaaa

Posted by: lmsinca | February 18, 2011 5:30 PM | Report abuse

Your revolution is over, progressives. Condolences.

The bums lost. My advice is to do what your parents did; get a job, sir.

The bums will always lose. Do you hear me, Lebowski? The bums will always lose!
http://www.youtube.com/watch?v=qBFaaDmpieI&feature=related

*Hippies Smell*

Posted by: KaddafiDelendaEst | February 18, 2011 5:36 PM | Report abuse

If you have a chance check out the pictures on the front page of Huffington Post. Those are some scary (thuggish) looking protesters alright.

http://www.huffingtonpost.com/

Posted by: lmsinca | February 18, 2011 5:37 PM | Report abuse

Yeah, I know a decent number of 55+ who have facebook accounts. My mom uses it far more than I ever did. Obviously, it's not close to the 100% penetration that you'd find with the under 30 crowd, but there are plenty.

Posted by: DDAWD | February 18, 2011 5:42 PM | Report abuse

Wow....just WOW!

"Firefighter refused call to Giffords shooting"

A veteran firefighter refused to respond to last month's deadly shooting spree that left Rep. Gabrielle Giffords wounded because he had different political views than his colleagues and "did not want to be part of it," according to internal city memos.

Mark Ekstrum's insubordination may have delayed his unit's response because firefighters had to stop at another station to pick up a replacement for him, the Arizona Daily Star reported.

While the crew was not among the first called to the supermarket where six people were killed and 13 others wounded, a memo from Ekstrum's supervisor said his actions caused "confusion and delay" during the emergency.

Ekstrum's team, which is specially trained to handle large medical emergencies, was dispatched to assist 90 minutes after the Jan. 8 shooting.

The 28-year veteran of the Tucson Fire Department retired two days later while his supervisors were still considering how to discipline him, according to the Star, which obtained the memos about the incident through a public records request.

Capt. Ben Williams wrote in a report that when Ekstrum first said he would not go on the call, "he mentioned something about 'political bantering' and he did not want to be part of it."

Williams said in the report that he told the 56-year-old firefighter that he could not refuse a call for that reason and then talked to the firefighter privately in his office. He said Ekstrum "started to say something about how he had a much different political viewpoint than the rest of the crew and he was concerned."

Despite being told that was not acceptable, Williams said Ekstrum informed him he was going home "sick," so they answered the call without him.

http://www.usatoday.com/news/nation/2011-02-18-firefighter-giffords-dispatch_N.htm

Posted by: suekzoo1 | February 18, 2011 5:43 PM | Report abuse

Imsinca-

I wasn't trying to diss older folks, but I think they are probably not on FB as much as the GenY (or whatever they are called):)

Actually, an old supervisor of mine was in her late '60s and was up on all the latest technology, lingo, some music, etc. She was and is a model for me when I (hopefully) get there...

Posted by: ChuckinDenton | February 18, 2011 5:43 PM | Report abuse

I got one renditioned to the Bit Bucket for calling a certain pundit the common name for a vastly unnecessary feminine hygiene product, some brands named after an evening in June or July.
.

Posted by: jprestonian | February 18, 2011 5:47 PM | Report abuse

@sue-

And Jesus wept.

I wonder if he supports pay for spray?


Posted by: ChuckinDenton | February 18, 2011 5:47 PM | Report abuse

Yeah, facebook is kind of dumb, really. Mainly a lot of attention seekers.

Posted by: DDAWD | February 18, 2011 5:48 PM | Report abuse

Chuck, I was just teasing you guys. I will say though I've taught my kids a few things about computers. I went and took some classes about 10 years ago so that helped me make the generational transition, and don't get me started on music.

Posted by: lmsinca | February 18, 2011 5:50 PM | Report abuse

DDAWD-

True that. I find it, tho', just a mirror of society and strangely "conservative" (not in a political sense)at times. Many folks have old pictures up, talk about everyday stuff and keep up.

Course, I may be boring myself... LOL!

Posted by: ChuckinDenton | February 18, 2011 5:55 PM | Report abuse

I used my maiden name in one facebook account and you'd be surprised who found me. A second cousin I only met once when I was about 5 who lives in Utah. We've had a great time talking to each other since. And then of course there's the old high school chums and boyfriends, yikes!!!!!!!!!!!!!!

Have a great weekend everyone.

Posted by: lmsinca | February 18, 2011 5:57 PM | Report abuse

Imsinca-

Word. :)

Posted by: ChuckinDenton | February 18, 2011 5:58 PM | Report abuse

Can't wait for those SS checks to not get sent: http://tpmdc.talkingpointsmemo.com/2011/02/so-be-it-social-security-administration-braces-for-spending-cut-furloughs.php?ref=fpblg

Posted by: ChuckinDenton | February 18, 2011 6:01 PM | Report abuse

"Translation for Americans, we are not really at war with the Taliban anymore. We are willing to accept their solemn promise not to be nice to al-Q so we can cut and run and still claim Victory. "

Was Secretary Clinton saying we've always been at war with Eastasia?

What a spirited day of debate! Fantastic reading! Thanks to everybody for their contribution!

Posted by: TrollMcWingnut | February 18, 2011 6:09 PM | Report abuse

@Troll-

From Imsinca's post on the Morning Plum: http://www.washingtonpost.com/wp-dyn/content/article/2011/02/17/AR2011021705822.html

How do *you* suggest we pay for the 4-6 Trillion these two wars are costing us? Or, do you subscribe to the Bush theory of tax cuts, unfunded wars and Cheney's "deficits" don't matter?

Posted by: ChuckinDenton | February 18, 2011 6:17 PM | Report abuse

For all you non-FB users, hope you can take a look at these photos from Russ Feingold's new PAC of the rally in Madison.

Lots of firefighters showing support!

http://www.facebook.com/#!/photo.php?fbid=113039305438250&set=a.113039288771585.18907.109113882497459&theater

Posted by: suekzoo1 | February 18, 2011 6:18 PM | Report abuse

Hi Chuck! You've had some really thought provoking comments today, great work!

I have and continue to advocate the immediate withdrawal from our actions in the middle east and the elimination of the U.S. Army. Now, that being said, were still looking at deficits in the trillions for the next decade. I also am for the elimination of severaly government departments, education, agriculture energy and commerce come to mind. If the government, which I believe should be much smaller, starts these reductions, I'd be willing to discuss higher taxes.

Hope your day up in Denton is as beautiful as it is in The Houston area!

Posted by: TrollMcWingnut | February 18, 2011 6:23 PM | Report abuse

All, Happy Hour Roundup:

http://voices.washingtonpost.com/plum-line/2011/02/happy_hour_roundup_190.html

Posted by: Greg Sargent | February 18, 2011 6:29 PM | Report abuse

@Troll-

Well, we agree on part of the solution at least! Beautiful here in Little D, thanks for asking.

Posted by: ChuckinDenton | February 18, 2011 6:34 PM | Report abuse

"facebook is kind of dumb, really. Mainly a lot of attention seekers"

We all are, but that is a pasychobabble drive by. Still, if you are not bragging, you are not really getting what it is to be on Facebook.

Posted by: shrink2 | February 18, 2011 6:53 PM | Report abuse

"Was Secretary Clinton saying we've always been at war with Eastasia?"

No. Again, she said we are getting out of AfPak because in so doing the Taliban will realize they made a mistake supporting al-Q. They can have our heroin money and now they can blow up whatever and whomever they want in their little piece of benighted sand. We made our point, that is what she said.

Posted by: shrink2 | February 18, 2011 6:58 PM | Report abuse

"No. Again, she said we are getting out of AfPak because in so doing the Taliban will realize they made a mistake supporting al-Q. They can have our heroin money and now they can blow up whatever and whomever they want in their little piece of benighted sand. We made our point, that is what she said."

Ahh, I get it now. Our chocolate rations have been increased too 20 grams. Up from the usual, measly 25 grams. Thanks.

Posted by: TrollMcWingnut | February 18, 2011 7:13 PM | Report abuse

"Thanks." You are welcome.

And just as an aside, I think we do a lot better than people who insult and even threaten (must be new to the internet) each other all day. We don't agree on much of anything, but we are exchanging slightly more interesting symbols, perhaps. At least I can talk to you. Let's keep it up.

Posted by: shrink2 | February 18, 2011 7:23 PM | Report abuse

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