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Michelle Obama -- in whose pocket?

By Stephen Lowman

You’ve heard the whispering: Whose pocket is the First Lady in now?

The answer: It could be your pocket – or your school kid’s.

Now you can carry the First Lady about on your pocket iPhone. For $3.99, you can download the iPhone app “Celebrating First Lady Michelle Obama in Pictures.”

The app is a children’s story that tells her life through words, pictures and audio files, like a talking wallet photo album. There’s a photo of Michelle from her college days! Tap the iPhone screen and you have the Obamas on the campaign trail! The text even offers “Fun Facts” like this: “Michelle writes her own speeches and does not read from notes.”

The Michelle Obama app comes on the heels of the Barack Obama app that hit iTunes two months ago. Both were released by Still Motion Media.

“There are plenty of Barack Obama apps out there,” noted Still Motion Media co-founder Robert Budlow, “But there are only a few Michelle Obama apps.”

Both Obama apps are based on children’s books released by Enslow Publishers. As a previous post highlighted, children’s publishers have been hot for any Obama-related books. But publishers have hesitated releasing books aimed for children on e-readers or iPhone apps because many believe young children prefer the colorful and tactile paper products.

But Budlow says he’s not buying that. Still Motion Media has turned several children’s books and board books into iPhone apps.

“Parents love to give their kids an iPhone for engagement, for reading, for entertainment,” he said. “There are so many iPhone games out there. If you are going to have them play a game, it might as well be a book.”

Budlow believes that the Obama apps have an appeal beyond Still Motion Media’s targeted audience of 5 to 8 year olds. He declined to give sales figures, saying only that they are “selling well.”

By Steven E. Levingston  |  April 20, 2010; 2:39 PM ET
 | Tags: barack obama iTunes app, michelle obama iTunes app  
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Karl Marx?

Posted by: gjconely | April 20, 2010 7:34 PM | Report abuse

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