“Obama’s Wars” – how big a best seller?
Who wouldn’t want to sell books the way Bob Woodward does? He’s been doing it for years, and if history is any indication his latest -- “Obama’s Wars” -- will rack up huge numbers. A third and final excerpt appears in today’s Washington Post.
With the book coming out strong into a contentious election year, "Obama's Wars" could track Woodward’s earlier best sellers. But the very term best seller is itself often inadequate in describing the real firepower of a title. To hop onto the Washington Post best seller list in a given week, a book can sell as little as a couple hundred copies in the DC area.
The Woodward titles dwarf many average best sellers. For instance, “The War Within: A Secret White House History 2006-2008,” which was published in 2008, has sold to date 165,000 copies in both hardcover and paper, according to Nielsen BookScan. Large as the number sounds, it is small by Woodward standards, possibly because it was his fourth book on the Bush White House at war, and by then the public appetite may have been waning.
By comparison, the previous book, “State of Denial: Bush at War, Part III,” published in 2006, has sold 543,000 copies to date, according to Nielsen BookScan. “Plan of Attack: The Definitive Account of the Decision to Invade Iraq,” published in 2004, has sales so far of 518,000 copies. The first in the series, “Bush at War,” which came out in 2002, has sold 586,000 copies.
So there are best sellers – and then there are Woodward best sellers.
Posted by: gkam | September 29, 2010 10:43 AM | Report abuse