Look! Up in the sky! It's a bird! It's a plane! It's Tim Pawlenty!
Tim Pawlenty’s book trailer lasts only 75 seconds but its imagery spans the course of American history: the West is settled, marines battle at Iwo Jima, Martin Luther King Jr. rallies for civil rights, the Cold War crumbles along with the Berlin Wall. Intermingled with this pageant are shots of children looking cute and flags waving. It’s the story of America, starring Tim Pawlenty, super-action-hero in-waiting, or dare we say, presidential contender?
The trailer isn't so much a book advertisement as a campaign commercial — in the form of a movie tease for a thriller like “Mission Impossible” or “Inception.” The book? Oh, that's mentioned in the last five seconds.
Pawlenty, the former governor of Minnesota, increasingly looks like a potential GOP presidential candidate in 2012. But judging from the soft sales of “Courage to Stand” he'll need to leap some tall buildings to get some serious attention.
Do you think the trailer is effective or over the top? Let us know by commenting below.
| January 25, 2011; 3:27 PM ET
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