Network News

X My Profile
View More Activity

Posted at 12:20 PM ET, 11/22/2010

Wal-Mart vows to match rival Black Friday discounts

By Ylan Q. Mui

Big-box behemoth Wal-Mart hopes to steal its competitors' thunder this Black Friday by promising to match their blockbuster deals.

Wal-Mart, which will keep many stores open 24 hours on Friday, said shoppers who bring in a rival ad can get their prices reduced at the cash register. The move is an aggressive bid by the world's largest retailer to capture a greater share of buzzworthy traffic on Black Friday, the traditional kickoff to the holiday shopping season. According to the National Retail Federation, 138 million people are expected to hit the stores in the three days after Thanksgiving, up four million from last year.

Retailers began the holiday battles extra early this year, with Sears holding its first "Black Friday" sale before Halloween. Best Buy rolled out its first promotions roughly a week earlier than last year, company co-president Shari Ballard said. But Black Friday still holds an unmatched cultural weight: One Florida family has already lined up outside a store in St. Petersburg.

"It's aggressive across the board," Ballard said.

All the deep discounting begs the question: Will prices go any lower? Retailers keep mum, but shoppers can be sure that the holiday price wars are not over yet.

By Ylan Q. Mui  | November 22, 2010; 12:20 PM ET
Categories:  Retail  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Head of autos task force reflects on GM's comeback
Next: Foreclosure takes toll on increasing number of children

No comments have been posted to this entry.

Post a Comment

We encourage users to analyze, comment on and even challenge's articles, blogs, reviews and multimedia features.

User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions.

characters remaining

RSS Feed
Subscribe to The Post

© 2010 The Washington Post Company