Dueling ads ahead of state visit: Is China a friend or foe?
The Chinese government and the Alliance for American Manufacturing -- a District-based lobbying group and thinktank -- have launched dueling ad campaigns that aim to shape public opinion on the eve of the state visit by Chinese President Hu Jintao.
The Chinese government's glitzy, 60-second commercials made their debut on six screens simultaneously at Times Square on Monday and aim to portray China as a friendly country. The ads highlight Chinese basketball supserstar Yao Ming and Chinese astronaut Yang Liwei as well as ordinary smiling Chinese citizens.
China's official People's Daily called the commercial "part of the public diplomacy campaign by the Chinese government ahead of Chinese President Hu Jintao's U.S. state visit," and noted that it would be shown at Times Square 15 times every hour from 6 a.m. to 2 a.m., totaling 20 hours and 300 times a day until Feb. 14 for a total of 8,400 showings. It will also air on CNN from Jan. 17 to Feb. 13.
The AAM's campaign is running a print ad campaign that feature a picture of Hu shaking hands with President Obama with the words "Hu's on first. And he's about to steal home." The ads, which began running today in Capitol Hill publications such as The Hill, Roll Call, Politico and CQ Today, as well as online-only news sites, link job losses in the United States to China's "cheating" on currency and trade.
The AAM urged Obama to tell Hu that "the time has come for a more balanced economic relationship." "American manufacturing companies and their workers will be keenly watching and hoping for progress that will allow us to compete on a level playing field," AAM Executive Director Scott Paul said in a statement.
Ariana Eunjung Cha
| January 18, 2011; 11:25 AM ET
Categories: China, Manufacturing, White House
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