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Shhh, It's Getting Loud In Here....

Scott Steinberg, Sega's vice president of entertainment marketing, said he had to call conference security to get the folks in the neighboring NCSoft booth to quiet down, as per new E3 rules requiring that booths keep the decibels down.

"I think there's a rule," he said. "The less good your games are, the louder your booth is."

Steinberg said Sega is betting on all the upcoming platforms. His expectation is that Sony will win its duel with Microsoft again, but that Microsoft will "close the gap." He said that Nintendo is the wild card-- and could wind up anywhere from first to third, all depending on how well game makers can take advantage of the system's innovative controller.

By washingtonpost.com Editors  |  May 12, 2006; 4:04 PM ET  | Category:  E3: Off Screen
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