The Right Amount of Skin
The Super Shuttle on the way from LAX to the Wilshire Grand Hotel was filled with game industry guys. A couple of guys in the back lamented E3's new rules cracking down on "booth babes"-- the models that game companies hire and squeeze into skimpy outfits to attract attention to their products. This year, the trade group that puts on the show is fining any companies that cross the line.
"It's a shame," said one. "It's a shame."
The trade association didn't make the boundaries clear, so it seems like nobody really knows whether, say, Daisy Dukes are going to get you slapped. Of course, the exhibitors will have models regardless.
At the hotel, the bar was filled with game industry professionals talking shop -- a kind of "nerd-off" of game knowledge. The gym was empty.
Outside the room where Sony will have its pre-conference event, everybody is eating free burgers and fried foods, or staring at their PSPs. Sony told us to bring PSPs if we have them, so at the front desk when you checked in you got a little memory stick loaded with trailers for upcoming games, like God of War II, SOCOM and Gangs of London. So now tons of people are standing around with PSPs, goofing off or checking out press materials -- everybody from game geeks to silver-haired executives with suits on.
The consensus expectation before the Sony event is that we're going to come out of this thing with a price point, a release date and a good look at some of the titles they're going to launch along with it. If they don't have all this information, there's gonna be a lot of confused, worried and upset people.
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