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Ebay Takes Page from Google's Book

Since Google is fast becoming eBay's biggest rival, it shouldn't surprise anyone that eBay debuted its own version of Google's syndicated search advertising program here this week.

Called AdContext, the new ad program will let owners of other Web sites put software snippets on their pages to automatically display auction listings from eBay related to the content of those pages. If visitors click through and buy anything on eBay, the site owner will collect a referral fee from eBay.

EBay spokesman Hani Durzy said AdContext will roll out in a limited test in a few weeks or months. Site owners will have to apply and get eBay's approval to participate.

"We don't look at this as competition to the Google or Yahoo ad networks," Durzy said. "The goal is to help our affiliate sites drive traffic and transactions to eBay."

Leslie Walker welcomes your email feedback at leslie @

By Leslie Walker  |  June 13, 2006; 2:20 PM ET  | Category:  EBay Live , Leslie Walker
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