Lunchtime Briefing: Howard Stern In Your Bentley
Sirius satellite radio announced this morning that, starting with 2007 models, car-buyers who purchase select models of the world's most expensive luxury auto will be able to get Sirius and its biggest star, Howard Stern.
The Bentley is for the Got Bucks among us for whom Rolls Royce says "down-market," who wouldn't be seen in a Mercedes, who look at a BMW and think: "A fine car...for the help."
Your Bentley Continental Flying Spur, a high-performance sedan, goes for about $164,000. The Bentley Arnage, about $225,000.
Personally, I would find it difficult to pay that much for a car that doesn't go from zero to 60 in the beat of a hummingbird's heart and doesn't take a curve like it's on rails. But that's me.
But if the Bentley is for you, well, now you can look forward to driving up to the country club--excuse me, being driven up to the country club--with the King of All Media blaring from the lavish sound system.
Both sat radio companies--Sirius and Washington's XM--have worked hard to get their product factory-installed in autos over the past few years. That's because sat radio is an "experience product," meaning consumers can't fully evaluate whether they'd want to buy it without actually hearing it and flipping through the channels. Kind of like HDTV--you can describe how great the picture is to your buddy, but he won't really understand until he watches a football game in HDTV.
(Meanwhile today, XM added more Porsches to its service.)
It made sense to me when Sirius signed up to put its radios in Fords, and XM did the same with Hondas.
But I'm not quite sure what demographic Sirius is searching for with this Bentley deal. The 54-year-old venture capitalist who's a closeted fan of shock radio? The trust-fund 18-year-old with arrested development? Or maybe I've got this wrong. Maybe Sirius research has found that Bentley drivers are craving Martha Stewart Radio.
-- Here's a New York Times story on Jim Clark, founder of Shutterfly, one of the many online photo printing services.
-- A survey by CareerBuilder brings another reminder to young bloggers and other job aspirants who have self-expressed on the Internet: Be careful what you write--employers check.
Get This Widget >>
Please email us to report offensive comments.
Posted by: Bentley Lover | October 30, 2006 3:39 PM
Posted by: photomaniac | October 30, 2006 4:25 PM
Posted by: Frank Ahrens | October 30, 2006 4:29 PM
Posted by: Northern Virginia | October 30, 2006 5:24 PM
Posted by: 21st Century | October 30, 2006 6:39 PM
Posted by: Brigitte Nacos | October 30, 2006 6:56 PM
Posted by: Frank Ahrens | October 30, 2006 7:33 PM
Posted by: kmac | October 30, 2006 8:42 PM
Posted by: Adam | October 31, 2006 7:17 AM
Posted by: photomaniac | October 31, 2006 9:09 AM
Posted by: Patherick | October 31, 2006 10:51 AM
Posted by: Physician in PA | October 31, 2006 11:03 AM
Posted by: Satellitejunkie | October 31, 2006 6:31 PM
Posted by: Photomaniac | November 1, 2006 11:45 AM
The comments to this entry are closed.