Women and Tech Shopping: Shocker!
Can this be true?
Big-box retailer Best Buy -- which makes a lot of its scratch selling electronics -- has discovered that women spend more than men on electronics.
Citing research from the Consumer Electronics Association, Best Buy says women outspend men by about a 60/40 ratio when it comes to electronic gadgets. Further, women influence 90 percent of all electronics purchases.
To this end, Best Buy is going to augment its shopping experience to include more touches traditionally found in stores frequented by women, such as personal shopping assistants. (Here's my guess: Their main job will be to personally assist you in buying the extended warranty.)
The latter figure I can understand. But the former? Seems to me, I'd see a lot more 42-inch plasma TVs in the homes of my married buddies if this were true.
But maybe they're there and I just don't see them. Electronics are a great gender-marker. For instance, I have noticed that men like to proudly display their electronics in the home -- installing them on big media centers, creating totems for worship. The more cables, the better!
Women, on the other hand, seem to like to hide electronics, for some reason. TVs inside cabinets, that sort of thing.
(Why IS that?)
I admit this item totally flummoxes me.
I require help, especially from our female readers. Please inundate me with comments explaining technology and gender and the complicated relationship therein.
Today In The Post:
* Mike Musgrove writes about Microsoft's plan to give Universal Music a cut of every new Zune mp3 player sold. Microsoft is rolling out its iPod-killer in a few days and, to get access to Universal's music library -- so Zune buyers could actually have something to download -- they agreed to throw a little vig to Universal.
* NBC Universal, working hard to show that it is the most digital of television networks, has launched an online comedy channel called DotComedy . The channel features new material written specifically for DotComedy and draws on NBC's comedy vault, from episodes of "The Munsters" to "Leave It To Beaver" to David Letterman's NBC years.
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Posted by: Female Best Buy Shopper | November 10, 2006 2:30 PM
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