How's This Whole NBC 2.0 Thing Working Out?
Today, NBC Universal crowed about a "ground breaking year" in interactive television.
The entertainment company, whose NBC television network is still searching for consistent ratings success, launched what it called NBC 2.0 earlier this fall, involving deep cuts in personnel and budget to pay for the move into the digital age.
So far, NBCU has launched 40 interactive television shows -- meaning TV shows that do more than just sit there on your screen. For instance, viewers can try to win prize money on "Deal or No Deal" and get in-show text alerts from characters during "The 4400."
The company touted all sorts of figures, like the number of Web votes that came from viewers. But conspicuously absent from the announcement are figures behind this symbol: $.
Media execs keep talking about how interactive revenue has huge growth potential. Well, I suppose when I look at NBCU's 2006 performance in the annual report of General Electric, NBCU's parent, I'll see.
My question is: Are any of you participating in the NBC 2.0 revolution? Are you using the Internet or your cell phone to vote for stuff during TV shows? Are you signed up for text messages from TV characters?
How interactive are you with NBCU's so-called interactive revolution?
Today In The Post:
* You know it. I know it. The American people know it: There's really nothing cooler than photos from space. Now, NASA has inked a pact (that's newspaper-talk) to put its warehouse of really cool photos from space on Google. Marc Kaufman reports.
* Wow. Google hasn't really conquered the whole world yet. At least not Russia .
* Architectural wonders of 2006, as assembled in a nifty slide show.
* Is the computer ready to replace the TV yet? One writer cut the cable ot his TV and relied only on downloadable content. See how he fared.
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