Does Your Presidental Candidate Have a Vlog?
Will video blogs become the next big tech breakthrough to help voters connect with their candidates for the '08 Presidential campaign? Some politicians hope so.
Last month, while we were all preparing for our long string of holiday parties and trips to visit families, Democratic candidate Tom Vilsack quietly launched his video blog campaign for president. In each short clip, the Iowa governor tries hard not to sound like a campaign commercial. He even had his wife do one of the vlogs and he has pledged to vlog once a week.
We all saw how online video transformed political races in the most recent election, particularly the "macaca" video of Sen. George Allen. Now, the idea is to get video to work for a candidate by giving off the appearance that the video isn't too canned or commercial-like but also is professional. Vilsack tries to do this and his Web video host, blip.tv, is hoping that even more candidates are going to do the same. (Hear that, Obama?)
This isn't the first time that candidates have used video blogging. Vice presidential hopeful John Edwards tried it years ago, when barely anyone knew what vlogging was. And Senate hopeful Ned Lamont, who beat Sen. Joe Lieberman in the Democratic primary in Connecticut, did it too.
Dina Kaplan, chief operating officer of blip.tv, has this advice for politicians who want to employ video blogs: "Be as real as possible. Think about really talking to your constituents one on one. The more authentic and more down-home you can come across, the better."
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