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L.A. Times Tries To Get Webby

Frank Ahrens

Last week, the Los Angeles Times skewered its own Web site in a major new plan to make itself more relevent to 21st-century news readers. You can read a story about the details here, including some shocking facts, such as: The L.A Times, which is the nation's fourth-largest newspaper by circulation, employs only 18 people to create its Web site.

That compares with about 50 at the New York Times' Web site and 200 at

Today, the paper unveils what it hopes is one of the solutions: Adding a technology called VMix to the Web sites of the L.A. Times and other papers owned by its parent company, Tribune Co. (Including the Chicago Tribune, Baltimore Sun and Newsday.)

VMix is a sort of YouTube; it manages user-generated content, such as videos, photos, blogs and other stuff that people make on their own and want to post to the Web.

User-generated content is all the rage on newspaper Web sites these days. Newspapers are using their Web sites to try to become the center of community conversation. How? By hosting user discussions, exanding listings for community events and letting readers post their own content, such as blogs and pictures of their kids.

The new Web plan comes shortly after the L.A. Times lost both its publisher and editor in disagreements with Tribune over proposed staffing cuts.

By Frank Ahrens  |  January 29, 2007; 12:07 PM ET  | Category:  Frank Ahrens
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I think that this is very exciting news. Obviously trying to become myspace/youtube etc. is not the answer for newspapers, but they need to compete with the Internet more effectively and I think that incorporating the reader into the news coverage is a major step in the right direction.
vMix looks like an interesting technology provider - seem to have relationships with a lot of studios, which cant hurt. I went to the Company page ( and there is a little bit more about their offering than you can get surfing through their site.

Posted by: Newzee | January 29, 2007 5:57 PM

The Times employs a heck of lot more than 50 people to produce its website -- it's probably closer (or greater) than The Post's organization. May want to check your numbers.

Posted by: JD | February 4, 2007 9:25 PM

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Posted by: hlzuge zofx | February 15, 2007 2:40 PM

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Posted by: hlzuge zofx | February 15, 2007 2:46 PM

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